What was once a rare luxury on a builders’ website, Interactive Floor Plans (IFP’s) have become an industry expectation. Builders who thought IFP’s were more novelty than a functional sales tool can no longer argue the overwhelming evidence that IFP’s engage buyers.
home builders
10 Lessons Ted Lasso Would Have for the Home Building Industry in 2023
The final season of Ted Lasso was loved by some and flopped for many. I was one of the people who was a tried-and-true fan in the same manner that I’m a fan of the home building industry. Ted wants us to be better, happier, more hopeful people. The home building industry wants people to… [Read More]
Print Marketing Sells New Homes
People often ask us why a print company specializing in print for home builders is necessary. And builders sometimes ask us if print marketing is even still a valuable sales tool! We answer both questions in this post.
Why Is Experiential Marketing Essential for Home Builders?
Meet Darin Keezer our VP of Operations. Most clients know Darin as a number cruncher and CAD specialist. What many people don’t realize is he is also an expert on experiences, and a brilliant party host.
Rules of Engagement
In Antarctica, the rule of engagement is – bring on the penguins! Rules of engagement apply to home builders as well. To sell homes, you need to engage home buyers.
10 Lessons Ted Lasso Would Have for the Home Building Industry
This Fall, “Believe” wore me down. I had been hearing about Ted Lasso for two seasons. As a person that isn’t into watching sports, I wasn’t interested in a show about a football (soccer) team. But references were everywhere.