Welcome to OutThink – a blog for home builder marketing, sales, architecture, and construction executives who are looking to up their game. Create the best homes and optimal experience for buyers shopping online and in your sales centers with insights from Outhouse staff, digital marketing experts, sales gurus, designers, architects and engineers. Push the boundaries with OutThink.
- Is 2025 the Year to Break Out of the “Home Builder Box?”
The home building industry is volatile. The key to thriving? Being agile. Builders who can pivot quickly, streamline processes, adopt new methods and technologies, or even revert to time-tested strategies when necessary will be the ones who come out on top. - This is what my home will look like? I was blind and now I can see! Hallelujah!
Say goodbye to static blueprints! Interactive floor plans revolutionize homebuying. Explore, customize, and avoid layout disasters. - Navigating Labor and Supply Chain Issues in Home Building
The home building industry is facing some rough seas. Labor shortages and supply chain disruptions are rocking the boat, messing with project timelines and profits. The industry lost a ton of construction jobs during the pandemic – over a million, in fact. Things have picked up, but the homebuilding industry… Read more: Navigating Labor and Supply Chain Issues in Home Building - Managing Effectively with OKRsAfter going through the process of creating OKRs, it’s essential not to fall into the trap of “setting and forgetting.” Creating OKRs without regularly sharing and reviewing results is like hoping to win the lottery without buying a ticket. The modern business environment offers countless distractions, each vying for your… Read more: Managing Effectively with OKRs
- Driving OKR Alignment to Create Employee EngagementNow that we’ve crafted our OKRs, it’s time to focus on how teams within your company can work together to accomplish these goals. While OKRs empower teams with a significant amount of autonomy, the key to overall corporate success lies in connection and alignment. As you communicate your corporate OKRs,… Read more: Driving OKR Alignment to Create Employee Engagement
- Multigenerational Living: A New Era in Home DesignThe landscape of American households is undergoing a significant transformation, with multigenerational living on the rise. This trend, highlighted by industry voices like Sara Gutterman of Green Builder Media, has sparked a demand for innovative housing solutions that cater to the needs of families across different generations. Lennar Homes, a… Read more: Multigenerational Living: A New Era in Home Design