Welcome to OutThink – a blog for home builder marketing, sales, architecture, and construction executives who are looking to up their game. Create the best homes and optimal experience for buyers shopping online and in your sales centers with insights from Outhouse staff, digital marketing experts, sales gurus, designers, architects and engineers. Push the boundaries with OutThink.
- Know Your Homebuyer Audience
Knowing your homebuyers is critical to new home sales. The homes being built today, may seem to defy logic, and that hammers home the importance of knowing your core audience, building for, and marketing to them effectively. - Great Home Builder Social Media Accounts and Posts
Explore top home builder social media and gain insights into their successful strategies. See examples from leading companies and individual builders. - Dip Toes or Dive In? The Case for Going All-In On Digital Marketing
A phrase we frequently hear following a demo of our digital marketing tools is, “We’d like to dip our toes in the water.” While this may be a good idea in some instances, say testing the water temperature before stepping into a hot shower, it doesn’t make sense when it… Read more: Dip Toes or Dive In? The Case for Going All-In On Digital Marketing - Build It & Post It
Discover why TikTok has become a crucial marketing tool for homebuilders. Explore how to use engaging videos, target key demographics, and build community on TikTok to connect with modern homebuyers. - Like Iconic Brands and Well-Designed Homes, Skilled Craft Never Goes Out of Style
In today’s world of ever-increasing automation, the role of the craftsman may no longer occupy the center stage it once did—say, during the Renaissance—but the need for skilled craft has never gone away. - TikTok’s Blueprint
Viral Trends Forcing a Rethink in New Home Design Remember when home design trends evolved over years, maybe decades? Then, BAM, in comes the hit platform TikTok, where a 60-second video can launch a design craze overnight. From hidden pantry doors going viral to the sudden ubiquity of “cloffices,” the… Read more: TikTok’s Blueprint