Welcome to OutThink – a blog for home builder marketing, sales, architecture, and construction executives who are looking to up their game. Create the best homes and optimal experience for buyers shopping online and in your sales centers with insights from Outhouse staff, digital marketing experts, sales gurus, designers, architects and engineers. Push the boundaries with OutThink.
- Strategies for Staying on Top of Home Builder Software Integration: With Insights from Kevin WeitzelOuthouse Partner Shares Game-Changing Approaches for Streamlining Operations and Enhancing Customer Experience In the rapidly evolving world of home building, integrating cutting-edge software solutions has become crucial for success. Kevin Weitzel, a partner at Outhouse, brings his expertise to the forefront, highlighting three key areas where technology integration can significantly… [Read More]
- It’s Never Too Late to Pivot: Embracing New Technologies in Home BuildingIn a rapidly evolving world, the ability to adapt and embrace change is more crucial than ever. While some industries may seem to move at lightning speed, others, like home building, can sometimes be slower to adopt new technologies. However, history and recent innovations teach us that it’s never too… [Read More]
- The Power of Consistency: What Won’t Change in the Next Decade?In an era marked by rapid technological advancements and constant change, it’s easy to get caught up in predicting the future. Jeff Bezos once said, “I very frequently get the question: ‘What’s going to change in the next 10 years?’… I almost never get the question: ‘What’s not going to… [Read More]
- Know Your Homebuyer AudienceKnowing your homebuyers is critical to new home sales. The homes being built today, may seem to defy logic, and that hammers home the importance of knowing your core audience, building for, and marketing to them effectively.
- Growing New Home Sales By Casting the Widest Net PossibleLike the diversity within our industry, the pool of homebuyers is vast. Casting the widest net possible to attract buyers is essential for sales. And that means thinking outside the proverbial box, and diversifying our sales and marketing strategies.
- From Income Tax Accounting to Web Design: Navigating Career Shifts and New OpportunitiesDuring the global pandemic, many of us found ourselves reevaluating our career paths, seeking new opportunities, and embracing change in unexpected ways. My journey from being an income tax accountant to venturing into the realms of web design and social media coordination is a testament to the transformative power of… [Read More]