Alright, buckle up because we’re diving into the wild world of website success! Hey, you’ve decked out your website with new site maps and floor plans. That’s step one. You’re off to a great start!
You’re imagining the floodgates of customers, right? Well, hold on to your blueprint! It’s a bit more intricate than that.
First off, these shiny interactive floor plans (IFPs) and interactive site maps (ISPs) are stellar, no doubt. They’re like the red-carpet welcoming buyers, but they won’t drive the traffic there.
Enter SEO, the wizardry behind getting eyeballs on your site. Sure, it’s a complex dance with algorithms, but here’s a nifty trick—blogging. Yes, yes, you might be rolling your eyes at the thought of writing, but bear with us!
Think about it. You’ve got these incredible interactive tools showcasing house layouts, upgrades, and the whole spiel. But why stop there? Your site maps aren’t just about the house, they’re your gateway to the neighborhood. Nearby eateries, local schools, hangouts—all the soul of community life.
That’s where blogs become your ace in the sleeve! Write about the hidden gems around your communities. Neighborhood secrets, the best tacos in town, or where to grab the perfect latte on a Sunday morning. Take screen shots of your ISPs to show homebuyers what is in the area, helping them feel like they are already living there and how to plan a perfect day out. It’s not just about homes; it’s about crafting a lifestyle!1
So, next time you grumble about blogging, remember you’re not just selling houses; you’re curating experiences. Give it a whirl. Who knows, your blog might just be the key to unlocking a new world of buyers!2
Now, about the magic of blogs—they aren’t just there for show. Businesses that blog rake in more traffic. It’s a magnet for potential buyers scouring the web for their dream home. Plus, it gives your website some serious SEO brownie points.2
The thing is your website isn’t merely a digital property catalogue. It’s an immersive experience—a sneak peek into a potential life. Every blog post isn’t just a blurb; it’s an invitation, a snippet of the world they could be stepping into.3
See, the key isn’t just in flashing your interactive tools; it’s in telling a compelling story. So, the next time you sigh about blogging, think about the universe you’re creating for your buyers—one engaging post at a time.4
Get tapping those keys; your buyers might just be scrolling, waiting to discover their new home sweet home!
Remember, it’s not just about selling houses; it’s about selling a lifestyle. Cheers to blogging beyond the blueprints!
Tabitha Warren was an Income Tax Accountant for 15+ years. In the first months of the pandemic, she took a chance and re-careered to freelance in Marketing. She currently, and very happily, works with video and photo editing, social media marketing, and now blog writing.
- (Source: Moz – SEO Basics)
- (Source: HubSpot – The Benefits of Business Blogging)
- (Source: Forbes – Blogging for Business)
- (Source: WordStream – 55 Blogging Statistics and Facts)