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Jim Sorgatz

Print Marketing Sells New Homes

March 21, 2023
By Jim Sorgatz

People often ask us why a print company specializing in print for home builders is necessary. And builders sometimes ask us if print marketing is even still a valuable sales tool! We answer both question sin this post.

interactive floor plan detail

Interactive Floor Plans Engage Homebuyers

March 21, 2023
By Jim Sorgatz

“Why do we need interactive floor plans on our website?” That is one of the top questions digital marketing experts receive from home builders. This post discusses how interactive floor plans function and why they are critical for marketing to homebuyers. What is an Interactive Floor Plan? An interactive floor plan (IFP) is a digital… [Read More]

A small sales center (model home center) installation for Arizona builder Cachet Homes. Cachet Logo with monitor on the left wall. Union Park logo with floor plan posters, and a blue bench on the facing wall. Touch screen monitor for an interactive kiosk on the right wall with a table below holding print materials.

New Home Sales Centers Take Center Stage

January 9, 2023
By Jim Sorgatz

Home builders across the nation are investing in their new home sales centers, or model home centers, to showcase their houses and communities. Sales centers are a great vehicle to draw homebuyers in and highlight all your homes offer.

“Life Is Messy” – “Beat Your Promises”

March 16, 2023
By Jim Sorgatz

Nuggets of Wisdom from the Home Builder Digital Marketing Summit “Life is messy. Not every home purchase comes from a beautiful situation. People sometimes buy a new home because they got divorced or someone died. If you have kids, your home is likely not perfectly manicured – you probably have toys scattered on the floor…. [Read More]

Know Your Audience

March 16, 2023
By Jim Sorgatz

Knowing your core audience is critical to marketing. Although you may find some crossover, the Dodge Ram Truck fan is probably not the same as the Fiat 500 enthusiast. The same holds true for home builder brands.

Why Is Experiential Marketing Essential for Home Builders?

March 16, 2023
By Jim Sorgatz

Meet Darin Keezer our VP of Operations. Most clients know Darin as a number cruncher and CAD specialist. What many people don’t realize is he is also an expert on experiences, and a brilliant party host.

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Recent Posts

  • Print Marketing Sells New Homes 03/08/2023
  • Interactive Floor Plans Engage Homebuyers 01/27/2023
  • New Home Sales Centers Take Center Stage 01/09/2023
  • “Life Is Messy” – “Beat Your Promises” 10/17/2022
  • Know Your Audience 09/19/2022
  • 3 Tips to Keep Marketing Momentum in a Slowing Economy 08/29/2022
  • From “It’s Neat” to “It’s NEEDED” 08/15/2022
  • Why Should I Attend Trade Shows and Summits? 08/01/2022
  • Why Is Experiential Marketing Essential for Home Builders? 07/10/2022
  • Color Matters 06/13/2022
  • “Learning Never Exhausts the Mind” 05/02/2022
  • Inclusion Sells 04/18/2022
  • Rules of Engagement 03/07/2022
  • Education Sessions We’re Digging at IBS 2022 01/31/2022
  • 10 Lessons Ted Lasso Would Have for the Home Building Industry 01/17/2022

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