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Jim Sorgatz

Facing a Challenge? An OKR Might Solve It

March 23, 2021
By Jim Sorgatz

I moved to downtown Phoenix last year for the view and big-city feel.  The 19-story Stewart Apartments offers sweeping views of the Valley, and a rooftop pool. It also comes with some issues unique to downtown living, one being parking.  As I think about the situation, I realize this is the perfect opportunity to implement Objectives and Key Results (OKRs). 

New Year – New Front Door!

January 24, 2021
By Jim Sorgatz

“There’s a new front door, and it’s online.” This quote from new home sales expert Kerry Mulcrone of Kerry and Co., on changes in the buying process, sums up how much the world has evolved in less than a year. The significant shift to online new home sales was the main topic of discussion at home builder marketer Meredith Oliver’s January Builder Town Hall.

Growing Sales with Bitmojis – a Lesson for Home Builders from Ralph Lauren

December 22, 2020
By Jim Sorgatz

How resilience, agility, and focusing on what matters most lead to success in both retail and in home building. Thoughts on a webinar featuring Patrice Louvet, President & CEO of Ralph Lauren.

My "Little" and I on top of South Mountain at cancer hike in 2014

Mentoring & Nurturing

December 21, 2020
By Jim Sorgatz

One of the accomplishments I am most proud of in life is mentoring two boys through the Big Brothers Big Sisters (BBBS) program. With no kids of my own, I felt a calling to volunteer with this amazing organization. These efforts have also enhanced my career in nurturing client success.

Triggering a Reaction Like No Other

December 21, 2020
By Jim Sorgatz

How did print come to Outhouse? In a recent article on the Fast Company website, Jungalow founder Justina Blakeney discusses her five morning habits. One of her practices is reading a book or magazine. “On days that I wake up early and the house is quiet, I pick up a book…

AREF Kevin Weitzel

Insights From Our Online Marketing and Product Expert

December 21, 2020
By Jim Sorgatz

The career path taken by my co-worker and friend Kevin Weitzel is more interesting than most. Starting as a professional cyclist, he was an Olympic Alternate in 1988. This was followed by service as a highly-decorated United States Marine for eight years. Returning to his cyclist roots…

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Recent Posts

  • Pants Optional – Episode Two: The Mindset Commute 04/05/2021
  • Facing a Challenge? An OKR Might Solve It 03/22/2021
  • Creating Great Plans 02/21/2021
  • Pants Optional – Episode One: Where Do I Start? 02/03/2021
  • New Year – New Front Door! 01/24/2021
  • Growing Sales with Bitmojis – a Lesson for Home Builders from Ralph Lauren 12/21/2020
  • Mentoring & Nurturing 12/07/2020
  • Musings from Home Builder, Author & NAHB Speaker Alan Trellis 11/16/2020
  • Triggering a Reaction Like No Other 11/02/2020
  • Growing Sales With OpenHouse.ai – a Case Study with Trico Homes 10/26/2020
  • 5 Tips for Selecting the Right Digital Marketing Agency for Your Home Building Company 10/20/2020
  • Insights From Our Online Marketing and Product Expert 10/12/2020
  • Great Architectural Design Never Goes Out of Style 10/05/2020
  • OutThink – The New Blog from Outhouse LLC 09/28/2020

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