In a rapidly evolving world, the ability to adapt and embrace change is more crucial than ever. While some industries may seem to move at lightning speed, others, like home building, can sometimes be slower to adopt new technologies. However, history and recent innovations teach us that it’s never too late to pivot and find… [Read More]
Know Your Homebuyer Audience
Knowing your homebuyers is critical to new home sales. The homes being built today, may seem to defy logic, and that hammers home the importance of knowing your core audience, building for, and marketing to them effectively.
Growing New Home Sales By Casting the Widest Net Possible
Like the diversity within our industry, the pool of homebuyers is vast. Casting the widest net possible to attract buyers is essential for sales. And that means thinking outside the proverbial box, and diversifying our sales and marketing strategies.
Tackling the Home Building Labor Shortage
Workforce development: One of the greatest challenges facing the home building industry in recent years. But the tides may be turning. A look at two innovative organizations making progress – She Built Foundation, and the Home Building Academy.
Optimizing the Design-Market-Sell Continuum: Tips for Home Builders – Part 2
In the dynamic world of homebuilding, a term that often echoes through the corridors of innovation is “value engineering.” It is also at the heart of our design-market-sell philosophy. Join us as we explore Outhouse’s holistic approach.
Optimizing the Design-Market-Sell Continuum – Tips for Home Builders – Part 1
As the 2024 NAHB International Builders Show gears up to roll out the red carpet this week, it’s the perfect backdrop for a little fireside chat on elevating your home building game.