Tabitha Warren

Great Home Builder Social Media Accounts and Posts

June 16, 2025
By Tabitha Warren

In reply to a recent blog, a reader wrote into us and asked us for a few examples of great home builder social media. First, we were flattered to be asked this question, and we are happy to give our opinion. If you’d like expert advice, you might want to check out this post by Carol Morgan and this podcast featuring Carol Morgan. I think many of us are always trying to keep current. We read the blogs of several amazing Home Builder Marketers, such as Denim Marketing, Bokka Group, and Meredith Communications, to stay current ourselves. What we’ve learned at Outhouse is that there are quite a few things that make home builder social media great and inspiring at different levels.

The bottom line is a strong social media presence is a crucial tool for brand building, lead generation, and fostering connections with potential homeowners. After years of scouting social media, there are some home builders and related personalities who are truly knocking it out of the park with their engaging and high-performing accounts.

Whether you’re a home builder looking for inspiration or a prospective homeowner wanting to see what’s out there, these examples showcase the power of a well-crafted social media strategy in the home building industry.

Home Building Companies with a Powerful Platform Presence

Larger home building companies are also leveraging social media to showcase their homes, communities, and connect with potential buyers. Here are a few examples of companies that consistently demonstrate a strong platform presence:

Abrazo Homes (@abrazohomes): Known for their dynamic social media presence across various platforms like Facebook, Abrazo Homes consistently shares engaging content that resonates with their audience. Their commitment to storytelling is clearly a key to their success. In fact, you can hear directly from their “Chief Story Teller,” Shane Austin, in this insightful episode of the Home Builder Digital Marketing Podcast.**
Toll Brothers (@tollbrothers): Known for their luxurious homes, Toll Brothers excels on Instagram with stunning, high-quality visuals of their properties and sophisticated design elements. Their Pinterest presence is also noteworthy, offering a wealth of aspirational home inspiration. You can find their well-organized Facebook page here.
Lennar (@lennar): As one of the nation’s largest home builders, Lennar maintains a significant following across platforms like Facebook, Instagram, and Pinterest. They effectively use these channels to showcase their diverse range of home models, highlight community features, and share updates with their audience.
David Weekley Homes (@davidweekleyhomes): Historically recognized for their strong Instagram presence, David Weekley Homes consistently shares beautiful, high-quality photographs of their thoughtfully designed homes. Their visual content often emphasizes architectural details and inviting living spaces.
Meritage Homes (@meritagehomes): Meritage Homes stands out for its engaging and varied content on Facebook. They effectively blend community updates, customer stories, and behind-the-scenes glimpses into their building processes, creating a well-rounded online presence.
KB Home (@kbhome): KB Home frequently utilizes Facebook to share important updates, company news, and valuable customer success stories. They also provide helpful home buying tips and resources, positioning themselves as a knowledgeable partner in the homeownership journey.

Individual Builders and Influencers Setting the Standard

Image of Matt Risinger's, RR Buildings', and Perkings Builder Brother's YouTube accounts

Sometimes, the most compelling stories come directly from the individuals shaping the industry. These builders and influencers have cultivated strong followings by sharing their expertise, passion, and behind-the-scenes glimpses into the world of construction and renovation:

Matt Risinger (@risingerbuild): If you’re interested in the science behind high-performance building, look no further than Matt Risinger. His Instagram account and incredibly popular YouTube channel, “The Build Show,” are treasure troves of information on building science principles, meticulous craftsmanship, and the latest construction technologies. Expect in-depth explanations, on-site demonstrations, and a focus on quality and durability.
Kyle Stympenhorst / RR Buildings (@rrb_buildings): Specializing in post-frame construction, Kyle’s presence across YouTube, Instagram, and Facebook offers a deep dive into this specific building method. His content is often practical, providing valuable tips and insights for those interested in or involved in post-frame projects.
Perkins Builder Brothers (@perkinsbuilderbrothers): Get a genuine behind-the-scenes look at home building and renovation projects with the Perkins Builder Brothers. Their engaging “Builder Brothers” series on YouTube, Instagram, and Facebook provides a relatable and often entertaining perspective on the challenges and triumphs of construction.

What Makes Their Social Media Shine?

These high-performing accounts share several key characteristics that contribute to their success:

Stunning Visuals: They understand the importance of high-quality photography and videography to showcase the beauty and craftsmanship of their homes.
Consistent Engagement: Regular posting keeps their audience interested and coming back for more.
Diverse Content: They go beyond just showcasing homes, offering project updates, behind-the-scenes peeks, client testimonials, and informative tips.
Active Interaction: They actively respond to comments, answer questions, and foster a sense of community among their followers.
Platform Optimization: They tailor their content to suit the strengths of each platform. These builders use visuals on Instagram and Pinterest, community on Facebook, and in-depth videos on YouTube.
Strategic Use of Hashtags: They utilize relevant keywords to increase the discoverability of their content.
Compelling Storytelling: They connect with potential buyers on an emotional level by sharing the journey of building a home and highlighting the benefits of homeownership.

Staying Ahead of the Curve

The world of social media is constantly changing and evolving. To find the most current top performers, it’s always a good idea to explore these platforms yourself and see which accounts are generating the most engagement on their recent posts. Keep an eye on those with high levels of likes, comments, and shares. These metrics are often indicators of a strong and active audience.

By studying these successful examples, home builders can gain valuable insights into creating their own compelling social media strategies and connecting with their target audience in meaningful ways.

**Shane Austin has since moved on from a brilliant career at Abrazo Homes, but his thoughts and wisdom still ring very true.

Got questions about home builder digital assets? Call us today for a chat!

Build It & Post It

May 1, 2025
By Tabitha Warren

TikTok is Now Essential Marketing for Homebuilders

If you think TikTok is just for teenagers, think again. It’s rapidly evolving into a powerful search and discovery engine, and yes, that includes finding new homes. Consider this foundational statistic highlighted by Atlas RTX: “84% of home buyers use the internet as their primary research tool…” In today’s digital landscape, TikTok represents a significant and growing slice of that online activity, particularly for demographics crucial to the future of homebuilding. For builders aiming to connect with modern buyers, establishing a presence on TikTok isn’t just a novelty; it’s becoming a strategic marketing imperative.

Showcasing Properties in a New, Dynamic Light

Static photos and full-length virtual tours have their place, but TikTok’s short-form video format demands a different approach – one that can be incredibly effective for showcasing homes. Builders are using engaging, fast-paced videos to:

Offer Quick Walkthroughs: Highlighting key areas and features in under 60 seconds.
Spotlight Unique Selling Points: Zeroing in on a stunning kitchen island, a spa-like bathroom, or energy-efficient windows.
Use Trending Sounds & Styles: Making property tours feel current, relatable, and shareable.
Tell Visual Stories: Capturing the feeling of living in the space, not just the dimensions.

This dynamic format grabs attention quickly and allows builders to convey personality and key features in a way traditional marketing often struggles to match.

Reaching the Next Generation (and Current Buyers Too)

While TikTok initially gained fame with Gen Z, its user base has significantly broadened. Millennials, now the largest cohort of home buyers, are active on the platform, as are increasing numbers of Gen X. Builders can use TikTok to:

Build Brand Awareness Early: Connect with potential buyers long before they are actively searching.
Target Specific Demographics: Utilize TikTok’s algorithm and ad tools to reach relevant audiences in specific locations or with particular interests (e.g., first-time buyers, eco-conscious consumers).
Humanize the Brand: Show the faces behind the company, share construction progress, and create a more relatable image.

Leveraging Trends and Influencers

Smart builders on TikTok don’t just post, they participate. This means:

Highlighting Trendy Features: If home offices are trending, showcase your best office spaces. If outdoor living is hot, feature your patios and decks.
Engaging with Comments: Answer questions and interact with potential leads directly on the platform.
Considering Influencer Collaborations: Partnering with local home decor or lifestyle influencers can expose a builder’s projects to a large, engaged, and relevant audience, generating buzz and credibility.

Behind the Scene images courtesy of Canva Pro

Building Community and Trust Beyond the Sale

TikTok offers builders a unique channel to build relationships, not just generate leads. Sharing behind-the-scenes glimpses of the construction process, introducing the build team, offering quick home maintenance tips, or answering frequently asked questions in a casual video format can foster trust and community around the brand. This authenticity resonates with modern consumers.

Log In or Lose Out

The way people discover, and research homes is evolving rapidly. TikTok is no longer a fringe platform but a major player in the online attention economy. Homebuilders who embrace it, mastering its unique style and leveraging its reach, are positioning themselves to connect effectively with today’s buyers. Those who ignore it risk becoming invisible on a channel where their future customers are increasingly spending their time. In the current market, being active and strategic on TikTok isn’t just marketing; it’s essential business development.

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TikTok’s Blueprint

April 15, 2025
By Tabitha Warren

Viral Trends Forcing a Rethink in New Home Design

A split screen of classic, slow to produce, blue prints vs TikTok's constantly evolving word of trends — _{A split screen of classic, slow to produce, blue prints vs TikTok’s constantly evolving word of trends}

Remember when home design trends evolved over years, maybe decades? Then, BAM, in comes the hit platform TikTok, where a 60-second video can launch a design craze overnight. From hidden pantry doors going viral to the sudden ubiquity of “cloffices,” the social media giant isn’t just for dance challenges anymore. It’s becoming a powerful, if sometimes unpredictable, force shaping buyer expectations and, consequently, influencing the very blueprints of new construction homes. For builders and designers, understanding this rapid shift is key to staying relevant.

_{Split screen of TikTok trend video & a dated kitchen created in Canva Pro}

Open Concepts & Flexible Spaces a Layout Revolution?

The desire for open-concept living isn’t new, but TikTok has amplified it, showcasing seamless flows between kitchens, dining areas, and living rooms perfect for entertaining and family life. Videos often highlight the airiness and connectivity these layouts provide. Beyond just openness, there’s a growing demand for flexible spaces. A room might need to serve as a home office during the week, a homework station in the afternoon, and a yoga spot on weekends. Builders are responding by designing floor plans with bonus rooms, lofts, or dens explicitly marketed for their adaptability, moving away from rigidly defined room purposes.

Home office & Yoga Gyme hybrid space generated by Adobe Firefly — _{Home office/Yoga Gym hybrid space generated by Adobe Firefly}

The Rise of Hyper-Specific Room Requests

TikTok thrives on showcasing unique and aspirational home features, often turning niche ideas into mainstream demands. Dedicated home offices became essential during the pandemic, but TikTok introduced us to the “cloffice,” a cleverly converted closet space, appealing to those needing a compact workspace. Elaborate, hyper-organized pantries (sometimes with secondary “prep kitchens” or coffee bars hidden within) are another viral hit. Mudrooms with custom built-ins for coats, shoes, and even pet supplies are frequently highlighted. While not every buyer needs these specific features, their visibility on TikTok means builders are increasingly fielding requests and considering incorporating them as standard options or upgrades.

From Modern Farmhouse to Maximalist Flair Aesthetics and Finishes are Key

Visual trends spread like wildfire on platforms like TikTok, influencing homeowner preferences at an accelerating pace. While the enduring appeal of Modern Farmhouse persists, we’re also witnessing significant interest in aesthetics like Maximalism, with its bold embrace of colors, patterns, and textures; Biophilic Design, emphasizing natural light, indoor plants, and earthy materials; and the allure of moody, dramatic interiors. Specific finishes, as noted by industry observers such as Coldwell Banker, are also gaining viral traction, with “Bold Wallpapers” emerging as a popular choice for creating striking accent walls or transforming entire rooms, often inspired by online showcases.

Builder Kitchen, plain colors, easy for a lot of people to like — _{Sego Homes Rendering, follows classic concepts of design, but also on trend: healthy, green, available smart technology.}

However, builders often navigate different landscapes. While customization remains a powerful tool for showcasing possibilities in model homes and catering to pre-sale buyers, the need for broad market appeal in spec homes often necessitates a more neutral foundation. Color palettes leaning towards versatile browns and grays, along with universally accepted tile and fixture choices, provide a safe harbor, ensuring a wider range of potential buyers can envision themselves in the space should a deal fall through. This doesn’t negate the influence of trending aesthetics but rather highlights the strategic balance builders must strike between capturing current design enthusiasm and ensuring long-term marketability.

Smart Homes are Non-Negotiable

Smart home technology is frequently featured in TikTok home tours and gadget reviews. Integrated lighting controlled by phone, smart thermostats learning preferences, keyless entry systems, and whole-home audio are becoming baseline expectations for many tech-savvy buyers. Green Builder Media writes about tech mega trends and the evolution of technology in building regularly. The advances and demand are astounding. Builders at all levels are increasingly integrating robust Wi-Fi infrastructure and offering smart home packages as standard or easily accessible upgrades, recognizing that a “connected home” is now a major selling point fueled by online visibility.

Balancing Trends and Timelessness

TikTok’s influence on home design is undeniable, pushing builders to innovate and adapt faster than ever. The challenge lies in balancing fleeting viral trends with timeless design principles that ensure a home’s broad appeal and long-term value. While incorporating a trendy feature might attract buyers today, core elements like a functional layout and quality construction remain paramount. The blueprint for new homes is indeed being sketched by social media, but savvy builders will use the eraser wisely, blending the best of the ‘now’ with designs built to last.

At Outhouse.net, our highly customizable interactive floorplans can help builders showcase their flexible options. We can help builders give homebuyers the home of their TikTok fantasies. Contacts us now to find out how.

Multigenerational Living: A New Era in Home Design

December 3, 2024
By Tabitha Warren

The landscape of American households is undergoing a significant transformation, with multigenerational living on the rise. This trend, highlighted by industry voices like Sara Gutterman of Green Builder Media, has sparked a demand for innovative housing solutions that cater to the needs of families across different generations. Lennar Homes, a leading homebuilder recognized for its commitment to sustainable and forward-thinking practices, has risen to the occasion with its NextGen® – The Home Within A Home® concept. This innovative approach revolutionizing how families live together is at the forefront of this movement. .

Lennar's NextGen Home Exterior Elevation with first level floor plan — _{Lennar’s NextGen home courtesy of Builderonline.com}

NextGen: Redefining Multigenerational Living

Lennar’s NextGen homes offer a unique solution to the challenges of multigenerational living. These homes feature a private suite with its own entrance, kitchenette, living room, bedroom, and bathroom. This design allows families to live together while maintaining privacy and independence. Lennar emphasizes the importance of flexibility in housing design, stating, “NextGen homes offer the perfect blend of togetherness and autonomy, allowing families to live in harmony while respecting individual needs.”

The Rise of Multigenerational Households

The trend towards multigenerational living, echoed by publications like Green Builder Media, is driven by a variety of factors, including economic pressures, cultural shifts, and the desire for closer family ties. Sara Gutterman notes, “Multigenerational living is not just a trend; it’s a reflection of the changing dynamics of American families. Forward thinking builders provide solutions that supports these evolving needs.”

The Benefits of Multigenerational Living

Multigenerational living offers a range of benefits for families. It can provide financial support, shared responsibilities, and emotional closeness. Sara Gutterman believes that “Multigenerational living can foster a sense of community and belonging, creating a supportive environment for all family members.” Here more about generational homes and marketing on Sara’s interview on the Home Builder Digital Marketing Podcast.

Green Builder Media’s Next Generation Influencer Group: Amplifying the Conversation

Green Builder Media’s commitment to understanding and shaping the future of housing extends beyond construction. Through initiatives like the Next Generation Influencer Group, the company actively engages with thought leaders and influencers like Sara Gutterman, fostering conversations about emerging trends and innovative solutions in the housing industry. You can learn more about it at their webpage: Influencing the Future.

A young man and two young women collaborating in front of a computer screen. — _{Happy business people working on computer by wavebreakmedia courtesy of CanvaPro}

The Future of Generational Housing

As the demand for multigenerational housing continues to grow, companies like Lennar Homes and Green Builder Media are committed to leading the way with innovative solutions. Sara Gutterman envisions a future where “homes are designed to adapt to the changing needs of families, fostering connection and support across generations.”

Conclusion

Lennar Homes’ NextGen concept and Green Builder Media are a few of the companies redefining multigenerational living. These companies provide innovations like flexible and supportive environment for families of all sizes, fostering connection and independence. As the landscape of American households continues to evolve, builders could learn from these smart companies and be poised to meet the needs of families with innovative and adaptable housing solutions.

_{*Floor plan image courtesy of www.lennar.com/nextgen/.}

The Fibonacci Sequence and The Golden Ratio in Home Design

October 1, 2024
By Tabitha Warren

The Secret Formula Behind Beautiful Homes: The Fibonacci Sequence and the Golden Ratio Use Math to Create Beauty in Your Home

Examples of the Fibonacci spiral: stair cases, grapefruit, shells, sunflower, plants — _{Fibonacci spirals in a variety of contexts courtesy of Canva Pro}

Coming from a financial background, when I think about the Fibonacci sequence, I think of a mathematical tool that market analysts use to understand and project market trends. I think of debatable market theory that sparks hot button discussions. For me, the Fibonacci sequence elicits thoughts of pie charts and trend lines. It’s an interesting tool in a market analyst’s toolbox.

When a colleague mentioned it to me in the realm of homebuilding, art, and aesthetics, my mind was blown. I had to learn more about this versatile sequence.

A Bit About the Fibonacci Sequence

The origin of the Fibonacci sequence is much discussed, but it’s believed that it has a hodgepodge evolution with both ancient Indian and medieval European ancestry. The mathematical concept itself seems to have appeared in Indian history as early as 200BC. Sanskrit poetry suggested the sequence in its rhythmic patterns.

In the West, the sequence became more widely known around 1202 as a result of Leonardo of Pisa, aka Fibonacci, when he introduced it to discuss the nature of rabbit population growth. The name “Fibonacci Sequence” wasn’t made popular until much later by a French mathematician named Edouard Lucas. Lucas conducted extensive research on the sequence. He realized that it had deeper relationships with other mathematical concepts. His formalization of this mathematical study allowed for a broader understanding of underlying mathematical structures and eventually led to his development of his own sequences, Lucas sequences, as well as the Lucas-Lehmer primality test.

Vector Set by Studioworkstock courtesy of AdobeStock

The Journey from Mathematics to Nature and Art

The Fibonacci sequence is a series of numbers in which each number is the sum of the two preceding numbers (0, 1, 1, 2, 3, 5, 8, 13). In nature, it is often seen in the arrangement of leaves, petals, seeds, and even galaxies. The Golden Ratio is a mathematical constant approximately equal to 1.618. It can be found in plenty in nature from the ratio of the length of a human arm to the length of the forearm, to the ratio of the length of a snail shell to its width, to the ratio of the distance between branches of a tree to the distance between the trunk and its branches.

If you look around you, you’re bound to notice the repeating patterns at work. Scientists hypothesize that the Fibonacci sequence and the Golden Ratio often lead to the most efficient arrangement for space-saving in nature. An example of this might be the number of seeds that can fit into the head of a sunflower, any other arrangement would not allow this maximized number of seeds. If you take the time to explore, you’ll notice this same thing in pinecones, lilies, and tree branches. All these things grow in spirals and often demonstrate Fibonacci patterns. Beyond plant life, you can observe this pattern in honeybee colonies and the nautilus shell. Look around, and you’ll be surprised to see mathematical sequences everywhere adding to the beauty of the visuals we assume happen at random.

In art, one need only look for a subtle spiral flow to recognize the influence of the Fibonacci sequence, guiding the viewer’s eye through the piece. Artists have embraced the Fibonacci sequence and the Golden Ratio for centuries. Master artists like Leonardo da Vinci had an affinity for mathematics, incorporating it into their art. The Mona Lisa and The Last Supper create a sense of balance and harmony that have captured the hearts and minds of audiences across the world. Leonardo employed the Golden Ratio to create a visual flow that captivates viewers.

_{The Fibonacci House by Square Three Architecture}

Fibonacci Sequence and the Golden Ratio in Architecture and Home Design

Ancient structures like the Parthenon in Greece are testament to the Golden Ratio as far as showcasing adherence to proportions. The influence of these mathematical principles lends a timeless elegance to historical structures. Modern architects can draw inspiration from these architectural beauties when designing for enduring appeal. The golden ratio helps create a balance that makes sure that buildings are both visually pleasing and functional.

In home design, the Golden Ratio and the Fibonacci sequence offer a blueprint for creating spaces that feel instinctively balanced and inviting. Room dimensions, furniture placement, window and door sizes, and even decorative elements can all be guided by these principles. Notably, some architects have even designed entire homes based on the Fibonacci sequence. If you have a chance, take a look at this home by Square Three Architecture. They call it the Fibonacci House, and it is designed entirely around a Fibonacci spiral, incorporating the sequence throughout. The Fibonacci House is an extreme example, but it effectively demonstrates how the sequence and the Golden Ratio can be used to create pleasing flows within a design.

Other Ratios in Home Design

The Golden Ratio and the Fibonacci sequence may be the most used ratios in home design, but there are other mathematical sequences that can be used to create aesthetically pleasing spaces. Another approach to explore might be the Rule of Thirds. This rule divides a space into nine equal parts, with the points of intersection serving as focal points for furniture or decor. While not directly related to the Fibonacci sequence, the Rule of Thirds offers a similar approach to achieving visual balance and appeal.

The Fibonacci sequence and the Golden Ratio are more than just mathematical tools or systems; they are the underlying architects of wonder and coherence in our physical environments. From the beauty of nature to the style of art and the hygge of our homes, their influence is everywhere. A timeless aesthetic can be brought into our designs through balance and proportion if we understand these principles and incorporate them into our designs properly. The next time you’re awestruck by the sunsetting over the ocean, a fascinating painting, or a stunning room design, consider the Fibonacci sequence and the Golden Ratio. They might just be the underlying mathematical forces that harmonize the beauty you sense.