OutThink

Strategies for Staying on Top of Home Builder Software Integration: With Insights from Kevin Weitzel

October 1, 2024
By admin-outhouse

Outhouse Partner Shares Game-Changing Approaches for Streamlining Operations and Enhancing Customer Experience

In the rapidly evolving world of home building, integrating cutting-edge software solutions has become crucial for success. Kevin Weitzel, a partner at Outhouse, brings his expertise to the forefront, highlighting three key areas where technology integration can significantly impact a home builder’s operations and customer experience. From streamlining lead management to revolutionizing visual asset presentation, Weitzel’s insights offer valuable strategies for home builders looking to stay competitive in today’s market. This blog post explores three critical areas of software integration that can transform how home builders operate and interact with potential buyers.

The CRM Conundrum: Automating Lead Capture

If you have more than a couple leads coming in each day, importing them directly to your Customer Relationship Manager (CRM) is essential… why would anybody want to clerk the consumer given information into their CRM, again, from whatever platform is generating your leads.
–Kevin Weitzel, Outhouse Partner

This is an important point that highlights a critical aspect of efficient lead management and customer relationship management in the home building industry. Here’s why it’s so significant:

Efficiency and Data Integrity: Automatically transferring leads directly into a CRM eliminates the need for manual data entry. This saves time and reduces the risk of human error in transcribing information.

2. Speed of Response: Immediate lead import allows sales teams to respond quickly to potential customers. In the competitive home building market, rapid response times can be crucial in securing a sale.

3. Resource Allocation: By eliminating the need to “clerk” or manually enter consumer information, staff can focus on more valuable tasks like follow-ups and relationship building.

4. Customer Experience: Consumers expect a seamless experience. Having to provide information multiple times can be frustrating and may negatively impact their perception of the builder.

5. Data Consistency: Automated lead imports ensure that all leads are handled consistently, regardless of their source or the time they come in.

6. Scalability: As a home builder’s business grows, manually entering leads becomes increasingly time-consuming and impractical. Automation is essential for scaling operations efficiently.

7. Analytics and Reporting: Direct lead imports allow for more accurate tracking of lead sources and conversion rates, which is crucial for optimizing marketing strategies.

8. Integration Benefits: When leads automatically flow into the CRM, it’s easier to integrate with other systems like marketing automation tools, further streamlining the sales process.

9. Competitive Advantage: Builders who can quickly and accurately process leads are better positioned to outperform competitors who rely on manual processes.

In essence, the statement underscores the importance of streamlining the lead capture process in the home building industry. It emphasizes that in today’s fast-paced, technology-driven market, manual data entry is an unnecessary and potentially detrimental step that can be easily eliminated with proper system integration.

The ERP Challenge: Overcoming Obstacles to Real-Time Pricing

Integrating your Enterprise Resource Planning (ERP) system with your interactive floor plans to achieve real-time pricing is a great idea. Often easier said than done, the lynch pin in this process is almost always the ERP. The desire from the home builder is there, but far too often, the ERP itself is intentionally lacking in the ability to feed the data, via an Application Programming Interface (API), into other platforms. Once implemented, the biggest issue is the ERP provider breaking the feed connections; sometimes regularly.”
Kevin Weitzel, Outhouse Partner

The importance of ERP data for real-time pricing in home building cannot be overstated, and the challenges Kevin highlights are significant. Here’s why his point is crucial:

1. Accurate and Dynamic Pricing: Real-time ERP data enables home builders to adjust pricing instantly based on current costs, market conditions, and inventory levels. This ensures competitive and profitable pricing strategies. [6]

2. Customer Satisfaction: Up-to-date pricing information allows sales teams to provide accurate quotes to potential buyers, improving customer trust and satisfaction. [7]

3. Efficient Resource Management: Real-time data helps with better resource allocation and inventory management, reducing waste and improving profitability. [6]

4. Informed Decision Making: Access to current data allows management to make quick, informed decisions about pricing, promotions, and product offerings. [8]

5. Competitive Advantage: Builders who can offer real-time pricing are better positioned to respond to market changes and competitor actions swiftly. [9]

These issues underscore the need for home builders to carefully evaluate ERP solutions, prioritizing those that offer robust API capabilities and reliable data integration. It also highlights the importance of ongoing dialogue with ERP providers to address these challenges and push for more open, flexible systems that truly support the needs of modern home builders.

Revolutionizing Visual Assets: The Power of Integration

“An easy integration for any homebuilder website is to put all visual home assets on one web page. Why have various assets for a particular home/plan on separate pages? It is quite easy to integrate all of the home’s assets onto a single page. As an example, images and/or virtual tours can be linked as hotspots on both Interactive AND static floor plans. When not linked, a menu of a gallery accessible on a floor plan is easy and garners engagement.”
Kevin Weitzel, Outhouse Partner

Interactive floor plans, renderings, visualizers, and virtual tours for a single home should all be on one page of a homebuilder website for several key reasons:

1. Improved user experience: Combining these elements on a single page allows potential buyers to easily access and navigate between different visualization tools without leaving the page. This creates a seamless, intuitive experience that keeps users engaged. [10][4]

2. Enhanced information retention: By offering multiple visual representations in one place, homebuyers are more likely to retain information about the home. This multi-faceted approach caters to different learning styles and preferences. [10][12]

3. Increased engagement and time on site: Interactive elements like floor plans and virtual tours are known to keep visitors on a website longer. Grouping these features on one page encourages extended exploration, increasing the chances of conversion. [12][13]

4. Streamlined communication: Having all visual tools in one location simplifies the process of sharing information with potential buyers. It reduces the need for multiple meetings or explanations, saving time for both builders and customers.[13]

5. Competitive advantage: Offering a comprehensive, interactive experience on a single page demonstrates a homebuilder’s commitment to innovation and customer service. This can set them apart from competitors and appeal to tech-savvy buyers. [13]

6. Personalization opportunities: Integrated interactive elements allow for easier customization. Buyers can explore different options and visualize changes more effectively when all tools are accessible in one place. [12][13]

By consolidating these features on a single page, homebuilders can create a more effective, engaging, and user-friendly online experience that better serves potential buyers and increases the likelihood of conversions.

Conclusion: Embracing Integration for Future Success

Kevin’s insights underscore the importance of embracing integrated software solutions in the home building industry. By addressing challenges in CRM lead capture, ERP data integration, and visual asset presentation, home builders can significantly enhance their operations and customer experience, positioning themselves for success in an increasingly competitive market.

^Citations:

^{[1] https://subcusa.com/5-reasons-why-construction-companies-need-a-crm-today/}

^{[2] https://blog.velocity23.com/blog/making-home-builder-crm-plan-nhbj}

^{[3] https://www.builderdesigns.com/resources/blog/maximizing-roi-why-a-reliable-crm-system-reigns-supreme-for-homebuilders}

^{[4] https://www.motionops.com/blog/importance-of-crm}

^{[5] https://info.builderfunnel.com/what-is-the-best-crm-for-home-builders}

^{[6] https://www.priority-software.com/blog/how-does-an-erp-real-time-data-support-business-growth/}

^{[7] https://www.silkcommerce.com/epicor/maximizing-the-use-of-erp-data-for-real-time-pricing-for-quotes/}

^{[8] https://www.linkedin.com/pulse/improve-your-reporting-real-time-erp-data-sagesoftware}

^{[9] https://www.vialaurea.com/en/blog/blog-posts-3/the-power-of-real-time-data-in-erp-systems-21}

^{[10] https://truplace.com/real-estate/3-reasons-floor-plans-are-great-virtual-tours/}

^{[11] https://rextheme.com/real-estate-floor-plans/}

^{[12] https://graphiclanguage.net/blog/benefits-of-interactive-floorplans/}

^{[13] https://www.ecisolutions.com/blog/residential-construction/revolutionizing-home-buying-the-power-of-interactive-floor-plans/}

It’s Never Too Late to Pivot: Embracing New Technologies in Home Building

October 1, 2024
By Jim Sorgatz

In a rapidly evolving world, the ability to adapt and embrace change is more crucial than ever. While some industries may seem to move at lightning speed, others, like home building, can sometimes be slower to adopt new technologies. However, history and recent innovations teach us that it’s never too late to pivot and find success. Drawing inspiration from people who find success late in life, and groundbreaking companies like Tesla, this post aims to encourage home builders to embrace new technologies, including AI, to stay competitive and thrive.

Late Bloomers: Success Can Come at Any Time

Facing a milestone birthday this month, and always looking for ways to improve and innovate, I found this article in The Atlantic titled “You Might Be a Late Bloomer” fascinating. In it we learn about remarkable individuals who found success later in life. This includes figures like Paul Cézanne, who, despite facing rejection early in his career, became one of the most influential painters of the 19th century. Another late blooming icon is Colonel Sanders, who founded KFC in his 60s after a series of career failures.

These stories remind us that success isn’t confined to the early years and that it’s possible to achieve greatness at any stage of life. This is a powerful message for many home builders who may feel hesitant to embrace new technologies, thinking it might be too late to change established methods. The reality is that there is always room for growth and innovation.

*AI generated oil painting in the impressionist style of Paul Cezanne.*

Tesla: Interrupting the Interrupters

Tesla serves as a prime example of a company that disrupted the auto industry with electric vehicles and is now being disrupted itself. Tesla’s innovative approach redefined what was possible in a sector long dominated by traditional combustion engines. Their road to electrification of vehicles and potential autonomous driving has been rocky to say the least. But they have made tremendous progress over the past few years, operating like a fine-tuned engine. Then BAM! Along comes Chat GPT and other large language models. Tesla is now pivoting towards artificial intelligence, demonstrating their commitment to staying ahead of the curve. If successful, AI will bring autonomous vehicles to the road much sooner than expected, plus lead Tesla to success in their quest to build robots capable of performing the most complex tasks. It’s incredible to realize that since they began producing cars at scale, Tesla’s meteoric rise to the top of the auto industry and subsequent pivot to AI has taken place in a span of ten short years.

*Tesla Optimus Bot – Interrupting the Interrupter*

This ability to continually evolve and integrate new technologies is what keeps companies like Tesla at the forefront of their industries. Home builders can draw inspiration from Tesla’s journey, recognizing that adopting new technologies, even later, can lead to significant advancements and success.

Embracing New Technologies in Home Building

For home builders, integrating new technologies can seem daunting, especially if they have been following traditional methods for years. However, the benefits of embracing innovations like AI and other digital tools far outweigh the challenges. Here are a couple of home building-specific examples of new technologies that can revolutionize the industry:

Interactive Floor Plans and Virtual Tours: These tools allow potential buyers to explore homes in detail without physically being there. Interactive floor plans enable users to visualize different layouts and customize their future homes. Virtual tours provide an immersive experience, showcasing the property’s features and finishes. These technologies can significantly enhance the buyer’s experience, making the decision-making process smoother and faster.
AI-Powered Project Management: AI can streamline various aspects of the construction process. For instance, AI-powered project management tools can predict potential delays, optimize scheduling, and manage resources more efficiently. This not only improves productivity but also reduces costs and enhances the overall quality of the project.
AI Enhancements for Homebuilder Websites: Industry partners like chatbot provider AtlasRTX, and home sales optimization expert Openhouse.ai provide AI tools for builder websites to increase user engagement and generate more sales. The Openhouse.ai platform also works with Outhouse interactive floor plans to guide homebuyers to the perfect home.

*Layered interactive condo/townhouse map. Click to explore the buildings.*

Case Studies: Builders Embracing Change

Consider the example of a small, hypothetical home building company, XYZ Builders, which decided to integrate AI-powered project management tools into their operations. Initially hesitant, they soon discovered that these tools significantly improved their workflow. They were able to complete projects faster and with fewer errors, resulting in increased customer satisfaction and a 20% boost in sales.

Another example is ABC Construction, which adopted virtual tours and interactive floor plans. Despite initial resistance from their VP of finance, the company quickly saw the benefits. Their online engagement skyrocketed, and they attracted a broader audience, including out-of-state buyers who could now explore properties remotely.

For home builders, adopting new technologies can open up new opportunities and lead to greater success.

At the 2024 International Builders Show, home building consultant Al Trellis, President of Home Builders Network, gave a presentation to a sold out crowd on the power of artificial intelligence for home builders. Real life examples of AI making a positive impact for his clients include:

Rapid development of a comprehensive training program for superintendents, including scopes of work for various jobs and trades.
Development of an HR program.
Marketing campaign for inventory homes.
Creation of a private placement memorandum.
Generation of ideas to stimulate sales of a stalled condominium project.

The uses for AI in home building are limitless. In addition to marketing and operations, we are seeing the start of AI innovations in CAD and the construction process as well.

Conclusion: It’s Never Too Late to Pivot

The stories of late bloomers like Paul Cézanne and Colonel Sanders, along with the innovative journey of Tesla, illustrate that it’s never too late to pivot and embrace change. For home builders, adopting new technologies can open up new opportunities and lead to greater success. Whether it’s integrating AI for project management or using interactive tools to enhance the buyer’s experience, the key is to stay open to innovation and continually seek ways to improve.

So, take the leap. Embrace the new technologies that can transform your business and stay competitive in an ever-evolving market. Remember, it’s never too late to pivot and achieve greatness.

The Power of Consistency: What Won’t Change in the Next Decade?

October 1, 2024
By admin-outhouse

In an era marked by rapid technological advancements and constant change, it’s easy to get caught up in predicting the future. Jeff Bezos once said, “I very frequently get the question: ‘What’s going to change in the next 10 years?’… I almost never get the question: ‘What’s not going to change in the next 10 years?’ And I submit to you that that second question is the more important of the two.” This insight highlights the critical importance of focusing on the constants that underpin lasting success.

One need look no further than to Katerra, the now defunct technology-driven off-site construction company founded in 2015. Katerra seemingly held so much promise for streamlining the construction process. Its demise ultimately came down to not-so-great management, but another contributor was lack of enthusiasm by the home building industry to make a major shift in construction methods. Who knows, with AI coming into play we may see change in the next 10 years, but that won’t happen unless home builders and homebuyers begin to look at housing in a new light. A house is one of the few things that is still entirely handmade here in America, and therefore a career choice and point of pride for many.

_{Image by Katerra Group courtesy of LinkedIn}

The Foundation of Enduring Success

Success isn’t just about anticipating the next big trend or technological breakthrough; it’s equally about understanding and leveraging the fundamental principles that remain stable over time. These enduring elements form the bedrock of resilient and adaptable strategies.

Institutional Knowledge: The Unchanging Asset

One such constant is the value of institutional knowledge. This encompasses the collective expertise, experiences, and insights accumulated within an organization over time. Institutional knowledge is a critical asset that, when effectively harnessed, can guide decision-making, foster innovation, and provide a competitive edge.

Like any other industry, decision makers in home building often change roles, move to another company, or retire at some point. New people coming onboard often have “new” ideas. Sometimes the ideas are truly innovative, but often they have already been explored. Whether it be in new home marketing, construction, or sales, this is where institutional knowledge is beneficial. Long term employees and adequate documentation prevent companies from spinning their wheels, keeping them on the road to progress.

Unlike fleeting trends, institutional knowledge represents the enduring wisdom that an organization has built. It includes documented processes, historical data, and the nuanced understanding of market dynamics that only comes with experience. Preserving and utilizing this knowledge ensures continuity and stability, even as external conditions change.

Resilience: The Human Element

Another unchanging element is the human capacity for resilience. As Bezos emphasized, the ability to endure and adapt is crucial. This resilience is not just about weathering storms but thriving amid them. It involves cultivating a mindset that embraces challenges, learns from failures, and remains flexible in the face of uncertainty.

Will anyone ever forget 2020? Builders moved their offices home, stopped construction for a short while, retooled their product, then charged ahead constructing new homes as the housing market boomed! The ability of home builders to quickly pivot in 2020, and subsequent years as housing needs rapidly change, is a shining example of resilience.

Building a resilient organization means fostering a culture where employees are encouraged to innovate, take risks, and learn continuously. This adaptability allows an organization to pivot and respond effectively to new opportunities and threats, ensuring long-term success.

The Intersection of Technology and Human Insight

While technology continues to evolve, the intersection of advanced tools with human insight remains a constant driver of innovation. Technologies like artificial intelligence and machine learning can process vast amounts of data and generate actionable insights. However, the interpretation and application of these insights still rely heavily on human expertise and intuition.

_{Check out this article from Denim Marketing about “Buy Now” buttons in home building!}

With the rapid advance of technologies, builders have been exploring the potential of selling homes online with the click of a button. Unlike most other products, there are many hurdles to clear when it comes to buying/selling a home. Securing funding, credit checks, title searches, home inspections, appraisals, additional credit checks, construction and loan delays, pages of documents to sign, and last-minute snafus all come into play making human expertise essential – at least for the foreseeable future.

Organizations that successfully integrate technological advancements with institutional knowledge and human resilience create a powerful synergy. This combination enables them to navigate complexities, anticipate changes, and maintain a strategic advantage.

Practical Strategies for Leveraging Constants

1. Document and Share Knowledge:

– Create robust systems for documenting processes, best practices, and lessons learned.

– Encourage knowledge sharing across departments to foster a collaborative environment.

2. Invest in Employee Development:

– Provide continuous learning opportunities to help employees adapt to new technologies and methodologies.

– Cultivate a growth mindset that values resilience and innovation.

3. Balance Technology with Human Insight:

– Leverage AI and data analytics to enhance decision-making processes.

– Ensure that human expertise guides the interpretation and application of technological insights.

4. Foster a Culture of Adaptability:

– Encourage experimentation and risk-taking within a supportive framework.

– Recognize and reward resilience and innovative thinking.

The Future of Stability

As we look to the next decade, the challenge lies not just in predicting change but in identifying and leveraging the elements that will remain constant. By focusing on institutional knowledge, human resilience, and the balance between technology and human insight, organizations can build a foundation for enduring success.

While the specifics of the future may be uncertain, the principles that drive success remain steadfast. By understanding and harnessing these constants, organizations can navigate the complexities of change and emerge stronger, more resilient, and better prepared for whatever the future holds.

Written by Jim Sorgatz and Tabitha Warren

Know Your Homebuyer Audience

October 1, 2024
By Jim Sorgatz

Are you surprised by the new home construction trends in your own city?

Guess which house is the newbie?!

Having been in the industry for nearly 30 years, it is not often that I am surprised by trends in new home construction. The goal is to sell to anyone who financially qualifies. And, in these times of elevated interest rates and home prices the buzz is all about affordability, which typically translates to smaller homes. So, I am shocked to see the newest homes being built in my “affordable” neighborhood are 50%+ larger and significantly more expensive than my home that was built in the fall of 2022. The families shopping for homes right now are, apparently, looking for space, and have the means to afford a bigger house. And I guess that makes sense. Although there genuine efforts by cities and builders to create affordable housing, with a median price of $430,000 nationally per realtor.com, there really aren’t many homes that are affordable right now for first-time homebuyers. This hammers home the importance of knowing your core audience, building for them, and marketing to them appropriately.

There are many builders who do this well and adapt to the changing environment. One example is Arizona based Meritage Homes whose mission today is, “To design and build homes that are innovative, built with care and superior craftsmanship, which deliver enduring value.” Contrast that with their mission a couple years back, “To build move-in-ready affordable homes for entry-level and first move-up buyers,” and you can see the evolution to better reflect the current new home market.

How can you be sure you are targeting the right audience? Begin with a review of your overall marketing strategy. Do your website, sales offices, and print marketing appeal to the potential buyers you are attempting to attract? Although first-time and luxury home buyers are both seeking out their dream homes, the marketing for these two distinct groups looks very different. This is where consultation with marketing experts like Denim Marketing, Blue Tangerine, Adlanta Creative, and Bokka Group to name a few, can be highly beneficial.

Next, review your digital marketing tools, and upgrade them if necessary. If you are still using static floorplans and stick renderings, think again. Interactive floor plans, renderings, virtual tours, animations, and visualizers all play an integral role in engaging homebuyers and selling homes.

Interactive Floor Plans (IFPs) have universal appeal, and every builder website should feature them. Buyers of all demographics love to select structural options and customize their living spaces with the interactive furniture planner.

Outhouse’s new colorized Interactive Floor Plan

Quality renderings are essential for all builders as well. Black and white stick drawings are never a good option, even for the simplest of homes. Standard 3D (Outhouse Bronze and Silver) renderings are perfectly acceptable for homes at lower price points. For move-up and luxury homes, you will want to implement 3D photoreal renderings (Outhouse Gold). Luxury and custom builders may want to opt for Platinum renderings that can be further enhanced and customized.

Should your budget for digital marketing tools be a bit larger, investing in animations and virtual tours pays off in two significant ways. First, they enable homebuyers to digitally explore your homes from anywhere. Second, both are available at a fraction of the cost of constructing a model home. Your target buyer should be the top consideration when choosing which format to offer. Younger buyers prefer user-controlled virtual tours. Buyers over 50 typically gravitate towards video format animations.

Visualizer’s allow home buyers to customize interiors and exteriors

Another online tool appealing to home buyers at all price points is the Visualizer. With both interior and exterior versions available, buyers can mix and match colors and finishes to achieve the desired look and feel. The visualization process is so much easier than making selections for an entire house based on one-inch paint chips and tiny floor, counter, and cabinet samples. It also removes some of the pressure and stress from the design center visit.

Here are a couple more ideas to help you connect with your appropriate audience:

Elevate your brand with distinguished print marketing. Consider the hotel industry when investing in print—the swankier the property, the more excellent the print collateral. The manager of the high-end hotel presents you with a “folio” at checkout, not simply hands or emails you a bill. Although print appeals greatly to buyers in the luxury home market, even younger homebuyers like to walk away from the sales center with a brochure featuring their preferred floor plan and elevations at a minimum. In today’s digital world, people still appreciate a tangible marketing piece when making one of their biggest life purchases. Why not present them with something sophisticated or fun, and memorable?

A great print piece makes a lasting impression!

Today, the most progressive builders are transforming their websites with artificial intelligence (AI) to better understand and target their audience. Like that provided by openhouse.ai, AI offers home buyers a personalized shopping experience and predicts where your unique market is going with more accuracy.

So take some time during this evolving housing market to understand your homebuyer and determine if your current marketing strategy is meeting their needs. If not, consider working with online marketing experts to determine which digital and on-site tools will move the needle most with your target audience to increase your new home sales.

Growing New Home Sales By Casting the Widest Net Possible

October 1, 2024
By Jim Sorgatz

Shortly after moving to Blaine Washington, a small city sitting right on the United States and Canadian border, my spouse suggested we head to the Night Market located in Richmond, a suburb of Vancouver. I happily went along knowing nothing about this event other than it ran from 7:00 PM to Midnight, and and there would be food vendors. I was hoping the food might be better than the the typical state fair, and I wondered if the market would look a bit like a renaissance fair with turkey legs and all. When we arrived I saw this!

Night market packed with people between two rows of food booths. — The Richmond Night Market

There are more than 600 food booths here, and 90%+ of them are Asian. A quick search on Google and I learned Richmond is home to 230,000 people, three quarters of whom are Asian Canadian. The food was amazing, and I’m ready to fight the crowds again this summer. Having never been to Asia, I finally had a taste of the infamous night markets that friends tell me offer some of the tastiest delights.

In the stretch of the Pacific Northwest between Vancouver and Seattle, there are significant populations of immigrants from around the globe. China, Japan, Korea, India, Mexico, Europe, Ukraine, Russia, and many more. In my neighborhood in Blaine which sits right on the border, we have residents from both Canada and the U.S. as many families lives take place in both. This is often due to marriage, jobs, or immigration status. Peace Arch state park which is an open space between the two countries was one of the only places along the border where families could meet during the pandemic. I love taking the pups there, and jokingly warn them not to say “Eh” when we are on the Canadian side.

What does all this have to do with home building? North America is a melting pot of immigrants and cultures. Unless you are Native American, most of our families traveled from other countries to get here. And as more immigrants arrive, put down roots, and start their own families, home builders may need to look a little differently at the design, sales, and marketing of new homes. Just as men and women, families, singles, and various generations seek out different amenities in new homes and neighborhoods, people from various cultures often have unique wants and needs as well. North America also has home builders founded by immigrants including Outhouse clients Couto Homes in Texas where the Couto family hails from Portugal, Trico Homes in Alberta founded by Wayne Chu who came to Canada from Hong Kong, and K. Hovnanian Homes whose founder is from Iraq. There are also builders owned by foreign entities like Woodside Homes (Sekisui House), and Stanley Martin Homes (Daiwa House USA).

What it all boils down to is, like the diversity within our industry, the pool of homebuyers is vast. Casting the widest net possible to reach buyers is essential for sales. And that means thinking outside the proverbial box, and diversifying our sales and marketing strategies.

To continue this conversation, On Tuesday, May 21, 2024 at 11:00 AM PST, Outhouse invites you to join us for a webinar featuring Magda Esola from Brookline Homes, Ingrid Prince from Shared Drive, and Safiyyah Siddiqui from DHS Realty. Coming from varied backgrounds they will share their thoughts and experiences on selling homes with diverse buying groups. If you miss the webinar, you will find the program posted on our YouTube Channel following. REGISTER TODAY!