Moving Home Building Forward – Together
One of my favorite activities at trade shows is learning from industry insiders – even our own competitors. Collectively, we share so much knowledge. Yes, we are all vying for our piece of the pie, but builders, trade contractors, and service providers are also working as a community to build and sell the best new homes, and bring our industry into the 21st century. The catalyst triggered by events in 2020 cannot be overstated. Builder marketing and sales strategies have changed forever, and the way new homes are constructed is rapidly evolving as well.
With an emphasis on pushing boundaries, Outhouse is pleased to present OutThink – our new blog for home builder marketing, sales, architecture, and construction executives who are looking to up their game. In addition to insights from Outhouse staff, the blog will feature posts from top website builders, online sales experts, marketing gurus, designers, architects, engineers, and developers of new products. All will focus on ways builders can create the best homes and offer an optimal experience for buyers shopping online and onsite in your sales centers.
In an industry slow to change, the onset of Covid-19 has catapulted home builders forward in their migration to virtual home sales. A recent article in Builder affirms the importance of having a buyer-centric website with engaging sales and marketing tools. Homebuilding is booming, and much of that is due to builders finding innovative ways to market and sell homes online, and/or with minimal contact onsite. Today’s home buyers expect digital buying solutions. Sophisticated online marketing tools like animations, virtual tours, Interactive Floor Plans, and Interactive Site Maps play a huge role in building emotional connections with your buyers.
Traffic is also ramping up at model home sales centers, so it is important to have great displays, and quality print brochures for potential buyers to take away. You might also consider unassisted model home tours to adhere to social distancing guidelines. We are in a challenging period, but it is also an exciting time for progression to the next level for marketing and sales.
To learn more about the latest online tools for builders, email us to schedule an online demo. Or, catch us in one of our upcoming “live” presentations.
Knowledge is Power – Join Us at Upcoming Educational Programs
You will not want to miss the Home Builder Digital Marketing Summit, which Outhouse presents with leading digital marketing agency Blue Tangerine. Taking place in October and November over four weeks, the once-a-week two-hour program features an engaging roster of new home sales and marketing experts:
Chris Hartley – K. Hovnanian Homes
Michelle Smallwood – Holiday Builders
Ashley DeYoung – DeYoung Properties
Jimmy Diffee – Bokka Group
Angela McKay – Lasso CRM
Dana Kovach – Kovach Marketing
Spencer Powell – Builder Funnel
Bassam Salem – AtlasRTX
Greg Bray & Erik Martinez – Blue Tangerine
Stuart Platt & Kevin Weitzel – Outhouse, LLC.
We are also pleased to sponsor the TecHome Builder Online Summit where our VP of Business Development & Sales Kevin Weitzel will be sharing his knowledge on the implementation of virtual tools to grow your market share. His presentation takes place on September 30th.
Finally, the Do You Convert PULSE event hosted by Mike Lyon and Kevin Oakley comes online October 6th and 7th. Although not speaking, Outhouse is proud to sponsor this program where builders will learn to navigate and leverage the current sales and marketing landscape to boost appointments and conversions
Join us for one or all of these insightful programs designed to help your sales and marketing team grow sales.
Now, a Question for You
What is your preferred length of blog? The “gold standard” for many years has been 500-800 words. Data is now showing articles with closer to 2,000 words are garnering the most reads, likes, and shares. This is assuming the content is interesting and educational. As a reference, this post has around 730 words. Do you prefer 500, 1,000, 2,000 words? Or a mix? Please let us know your preference in the comments section.
Thank you for checking out the OutThink Blog!