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architectural design

Great Architectural Design Never Goes Out of Style

October 2, 2024
By Jim Sorgatz

What inspires a young entrepreneur to found a company focused on Computer-Aided Drafting (CAD) for residential architecture?  For Outhouse partner Stuart Platt, a big catalyst was growing up in one of the most breathtaking homes in Phoenix, “a unique desert oasis,” built by internationally acclaimed Architect, Will Bruder.  Constructed from a combination of glass, steel, and desert masonry, the home takes full advantage of the impressive desert setting in north Phoenix.  It is often hard to tell where the inside of the home stops and the outside begins.  SPECTACULAR!  This is the first thought that comes to mind when you walk in.   The second is, Wow, when Stuart says he grew up in an uninhibited family, he isn’t kidding.  There is nary a window covering in sight.  Third is who cleans all the glass?  The joke at Outhouse is this is why Stuart is so tall, he needed to be to reach the clerestory windows.  

Great design - expansive living room constructed of metal, glass and wood.
Great Design – Platt Residence, Phoenix AZ

Building this house did not come without challenges.  To move into their home, Stuart and his parents lived in a trailer on the property for four years while they were building.  After moving into the home prior to completion, construction continued for most of the Platt family’s tenure.  For those of us who have undertaken renovation projects while in our homes, we can certainly relate!

Modern, open kitchen designed for entertaining
Minimalist, but highly functional kitchen – perfect for entertaining

Earlier this year, the Platt residence went on the market and sold in a very short time.  Being curious by nature, Stuart asked a realtor friend to arrange a tour, and off they went.   When they arrived, they had a chance meeting with the owner, and when Stuart let him know his family built the home, the owner extended an invitation to house sit for a week while he was on vacation.  True story!

Outhouse Partner Stuart Platt in front of home his family built.
Outhouse Partner Stuart Platt – original homeowner (via parents)

Over the years, changes were made.  The sunk-in living room was raised, the kitchen was renovated, and needed most of all, proper air-conditioning units replaced a single evaporative cooler.  But the overall structure remains the same as it was when it was built more than thirty years ago. 

Expansive master bedroom with glass wall to bring the outdoors in.
Spacious bedroom which extends to the great outdoors.

The Platt residence proves that great design is timeless.  The HERS Rating on this home is probably astronomical, but who cares.  The one-of-a-kind design is fabulous!  Its style is being incorporated into today’s production homes which feature expansive walls of glass that open to the great outdoors, and materials that complement the natural setting.  Enhancing great design today are energy efficient features like dual pane low-e windows, well insulated walls and ceilings, a tight thermal envelope, air/vapor retarders, energy-efficient heating and cooling systems, low flow faucets and toilets, and energy efficient appliances.  Forward thinking builders are also implementing value engineering, modular construction, and innovative building envelopes including Structural Insulated Panels (SIPs), Insulating Concrete Forms (ICFs) and the JEP building system, all of which increase energy efficiency of a home.    

Great design and energy efficiency are at the core of Outhouse’s new partnership with Linderoth Associates Architects.  Our 40+ years of experience have led to a shared philosophy based five pillars of home design and marketing presented a decade ago by Sam Rashkin, Chief Architect of the Department of Energy Building Technologies Office:

  • Sustainable land development
  • Great design
  • High-performance
  • Quality construction
  • Effective home sales and marketing

With 76 million Boomers and 72 million Millennials seeking out builders who embrace these principles, the importance of designing, constructing and selling homes and communities featuring innovative planning techniques, great, timeless design, high performance, and socially responsible features cannot be overstated.  Homes like the Platt residence inspire us to build homes that seamlessly integrate indoor and outdoor living spaces.  Today’s innovative construction techniques allow that to happen.

OutThink – The New Blog from Outhouse LLC

March 28, 2025
By Jim Sorgatz

Moving Home Building Forward – Together

One of my favorite activities at trade shows is learning from industry insiders – even our own competitors. Collectively, we share so much knowledge. Yes, we are all vying for our piece of the pie, but builders, trade contractors, and service providers are also working as a community to build and sell the best new homes, and bring our industry into the 21st century. The catalyst triggered by events in 2020 cannot be overstated. Builder marketing and sales strategies have changed forever, and the way new homes are constructed is rapidly evolving as well.

Blocks spelling New Normal.  Homebuyers now expect online engagement with Interactive Floor Plans, Site Maps and virtual tools.
The New Normal: Homebuyers shopping online expect an engaging, interactive experience, similar to when they visit your model homes. Interactive Floor Plans, Site Maps, and virtual tours all play an integral role in online sales.

With an emphasis on pushing boundaries, Outhouse is pleased to present OutThink – our new blog for home builder marketing, sales, architecture, and construction executives who are looking to up their game.  In addition to insights from Outhouse staff, the blog will feature posts from top website builders, online sales experts, marketing gurus, designers, architects, engineers, and developers of new products.  All will focus on ways builders can create the best homes and offer an optimal experience for buyers shopping online and onsite in your sales centers. 

In an industry slow to change, the onset of Covid-19 has catapulted home builders forward in their migration to virtual home sales.  A recent article in Builder affirms the importance of having a buyer-centric website with engaging sales and marketing tools.  Homebuilding is booming, and much of that is due to builders finding innovative ways to market and sell homes online, and/or with minimal contact onsite.  Today’s home buyers expect digital buying solutions.  Sophisticated online marketing tools like animations, virtual tours, Interactive Floor Plans, and Interactive Site Maps play a huge role in building emotional connections with your buyers. 

Interactive Site Map.  Click on lot to view available home plans, elevations and Interactive Floor Plans
Take our most sophisticated Interactive Site Map for a spin. Click on any lot to reveal available floorplans. Then click a rendering to link to the corresponding Interactive Floor Plan.

Traffic is also ramping up at model home sales centers, so it is important to have great displays, and quality print brochures for potential buyers to take away.  You might also consider unassisted model home tours to adhere to social distancing guidelines.  We are in a challenging period, but it is also an exciting time for progression to the next level for marketing and sales. 

To learn more about the latest online tools for builders, email us to schedule an online demo. Or, catch us in one of our upcoming “live” presentations.

Knowledge is Power – Join Us at Upcoming Educational Programs

Home Builder Digital Marketing Summit

You will not want to miss the Home Builder Digital Marketing Summit, which Outhouse presents with leading digital marketing agency Blue Tangerine. Taking place in October and November over four weeks, the once-a-week two-hour program features an engaging roster of new home sales and marketing experts:

Chris Hartley – K. Hovnanian Homes
Michelle Smallwood – Holiday Builders
Ashley DeYoung – DeYoung Properties
Jimmy Diffee – Bokka Group
Angela McKay – Lasso CRM
Dana Kovach – Kovach Marketing
Spencer Powell – Builder Funnel
Bassam Salem – AtlasRTX
Greg Bray & Erik Martinez – Blue Tangerine
Stuart Platt & Kevin Weitzel – Outhouse, LLC.

TecHome Builder Online Summit

We are also pleased to sponsor the TecHome Builder Online Summit where our VP of Business Development & Sales Kevin Weitzel will be sharing his knowledge on the implementation of virtual tools to grow your market share. His presentation takes place on September 30th.

Pulse - Online Sales and Marketing

Finally, the Do You Convert PULSE event hosted by Mike Lyon and Kevin Oakley comes online October 6th and 7th. Although not speaking, Outhouse is proud to sponsor this program where builders will learn to navigate and leverage the current sales and marketing landscape to boost appointments and conversions

Join us for one or all of these insightful programs designed to help your sales and marketing team grow sales.

Now, a Question for You

What is your preferred length of blog?  The “gold standard” for many years has been 500-800 words. Data is now showing articles with closer to 2,000 words are garnering the most reads, likes, and shares.  This is assuming the content is interesting and educational.  As a reference, this post has around 730 words.  Do you prefer 500, 1,000, 2,000 words? Or a mix?  Please let us know your preference in the comments section. 

Thank you for checking out the OutThink Blog!  

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