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Interactive Floor Plans

Don’t Retire Print Marketing – Reimagine It


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Brochure of a K. Hovnanian Homes house

People often ask us why a print company specializing in print for home builders is necessary. Heck, today, builders sometimes ask us if print marketing is still a valuable sales tool! The answer to both questions is a resounding “Yes!” We explain why in this post.

The Role of Print in New Home Sales

In a recent episode of the Digital Velocity Podcast, co-hosts Erik Martinez of Digital Velocity and Tim Curtis of NaviStone talk with Alex Kupski and Jake Hoffman, co-hosts of the Millennials in Print Podcast, about the Power of Print in the Digital Age. They conclude, “The more channels you’re present on and the more channels you’re marketing to people on, ultimately, the more effective you’re going to be. Print, just like social, just like email, just like your website, just like a commercial on TV, is a channel for you to market on. It’s another arrow in the quiver. It’s another way to reach people you might not have before.”

…the ubiquity of digital media has given print media a strange new power.” –Brandon Ortiz, Salesforce.com

Print marketing works best when paired with digital marketing. Digital marketing is often the most effective way to draw people in. With interactive site plans, interactive floor plans, renderings, virtual tours, visualizers, and Matterport tours, your website is arguably a home builder’s most potent marketing tool. But it is only effective for a home buyer’s few precious moments on your website. Print collateral, on the other hand, has a much longer life span. Brochures and floorplan/elevation minis often sit on a potential buyer’s countertop or table for weeks or months, a lasting reminder of your homes and communities. Not every prospect immediately purchases a home, so print is a great way to keep them focused on yours. 

David Weekley Homes brochure with cactus front cover, and homes on the back

Data shows that print used in tandem with digital marketing is one of the most effective sales strategies as the two mediums strengthen and reinforce each other. A study by InfoTrends found that 66% of direct mail is opened, and 56% of consumers who respond to direct mail go online or visit a physical store. A recent article in SFGate offers some great tips to sync your print and digital marketing efforts:

  • Place QR codes on print materials.
  • Provide digital opt-ins for direct mail.
  • Include social media reviews and comments on print materials.
  • Include hashtags and calls to action on print materials.

Although digital and print marketing take different forms, They work together to engage customers and keep your brand at the top of their minds.

It isn’t game over for print marketing. The game has only changed.”

The game has changed regarding print marketing strategies. When you discover the power of fusing “low-tech with high-tech,” you will separate yourself from the homebuilders who made the mistake of transitioning to 100% digital marketing.

Print is particularly effective where there is a physical customer presence – In industries where customers interact in person, such as model home sales offices, print materials provide tangible takeaways. Homebuilders can leverage brochures, direct mail, and high-quality printed floor plans to keep their homes top of mind for buyers who may not be ready to purchase immediately.

Print Remains Relevant in the Digital Age – As digital marketing becomes more saturated, print marketing offers brands a way to cut through the noise. As digital marketing becomes more easily ignored, physical marketing materials command attention, creating a lasting impression.

Moreover, print campaigns should be fully integrated with digital efforts. Rather than treating print as an afterthought, homebuilders can maximize impact by designing campaigns that blend the strengths of both mediums. Brochures, mailers, even print ads should include QR codes, personalized URLs, or augmented reality elements that direct potential buyers to interactive experiences online. Instead of evaluating print and digital separately, builders should use KPIs that measure how both contribute to lead generation and engagement.

Why Use a Builder-Specific Printing Company?

The challenge builders face that is unique to our industry is the weekly sales cycle. From week to week, home prices may change, lot availability changes, and options may vary. The typical strip-mall printer is not equipped to automate this process. Outhouse built their business to serve a single industry – HOME BUILDING. We do all work in-house, from CAD for your construction documents to print materials for your sales centers. This allows all teams, including architectural, rendering, graphics, interactive, and print, to work in tandem. By doing so, we create accurate, up-to-date print materials that are consistent and coordinated with your digital marketing assets. Utilizing the latest technologies, we print and deliver materials on time every week, on the builder’s schedule. Challenge solved – you send us your edits, and we coordinate these changes across all platforms.  

Professional Artwork Creation: Outhouse provides clients with the considerable advantage of having drafting and rendering services on-site, allowing coordination with the development of their artwork for all printed materials. This coordination offers clients superior accuracy, faster turnaround times, and lower overall costs.

Coordinated File Management:  Another advantage is the ease of managing and coordinating all created artwork with professional digital file and asset management. All artwork is kept up-to-date, consistent, and coordinated between city design reviews, printed sales materials, large format displays, and interactive web products and services.  

Superior Print Quality:  Superior brand standard quality and consistency every time on every product is only possible with the coordination, color calibration, and production of all graphics, printing, and display under one roof. Unlike a mass-market printer like Vista Print, Outhouse is not a WYSIWYG (What You See Is What You Get) printer. We believe that good enough is never good enough, and we have the magnifying glasses to prove it! On rare occasions when colors are incorrect or print quality is not up to snuff the first time off the press, we recalibrate and rerun the job.

Builder-Specific Delivery:  Unlike many industries, home building has a weekly sales cycle, and having your print delivered on time is critical. Outhouse understands this. We meet your deadlines your way on your weekly sales cycle.

Woodside Homes brochure with three homes

The bottom line is print marketing still plays an integral role in new home marketing and sales. There’s a reason the Outhouse Interactive Floor Plan has a save button. It allows prospective homebuyers to save their customized floor plans and print them out for further review. 

What about younger generations? Retail Focus Magazine tells us that print is 30% more memorable than digital. This applies to all age groups. You need look no further than nightclubs which hand out leaflets advertising upcoming events, and university welcome packs to know that print still appeals to young people. The magazine also notes the best campaigns are when print and digital work alongside each other instead of trying to compete. A younger audience may be digitally savvy, but they still appreciate a well-thought-out hard copy campaign.  

Although any printer can give you a halfway decent brochure, only a company like Outhouse coordinates your CAD, rendering, and interactive projects with your print materials and sales office displays. Even if our print pricing is a bit higher, you will save significantly more overall through efficiencies in coordination.     

Woodside Homes floor plan
When you update a plan, Outhouse coordinates the changes across CAD, print, and all digital marketing assets.

Is 2025 the Year to Break Out of the “Home Builder Box?”


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There are many brilliant people here at Outhouse, and one of them is our content creator and social media manager, Tabitha Warren. An enthusiastic advocate for the FIRE (Financial Independence, Retire Early) movement, Tabitha made the bold decision to leave her full-time job as a tax accountant in her mid-thirties. But instead of retiring, she pivoted to a new career in digital marketing, joining our team at Outhouse while also helping other companies build websites. It wasn’t an easy transition, but through determination, hard work, and a relentless drive to learn new skills, she made it happen. Today, she’s a Canva expert, crafting stunning graphics and managing social media for most of our marketing efforts. What’s even more inspiring is her constant quest for the “next big thing.” Her curiosity and drive to adopt cutting-edge technologies push me, the old guy, to keep learning and reaching for more.





Tabitha Warren in front of husband Anthony





Tabitha Warren,  enjoying some free time with husband Anthony





In a way, Tabitha’s journey mirrors the challenges the home building industry faces. As she mentioned in her January 10th post, “Navigating Labor and Supply Chain Issues,” the industry enters another year trying to stay ahead. It’s not a lack of demand—there are plenty of families looking for new homes—but labor and supply chain bottlenecks, coupled with sticky inflation, that are driving home prices higher (thank you, pandemic). And let’s not forget the high interest rates that persist even after a couple of Fed rate cuts (thanks, lenders).







Builders and contractors who adapted quickly survived. 







The housing crash of 2008-2010 showed us that builders and contractors who adapted quickly survived. For many, that meant streamlining operations, letting go of staff (not-so-affectionately called “right-sizing”), and embracing new, cost-saving techniques. Some even chose to be acquired by other companies. Many long-time construction workers faced similar crossroads, and those who were willing to adapt to new careers—sometimes temporarily—are the ones who have thrived today.

The reality is, like the stock market, the home building industry is volatile. It’s a constant roller coaster ride with high highs and low lows, and rare are the moments when things are smooth sailing. The key to surviving and thriving? Being agile. Builders who can pivot quickly, streamline processes, adopt new methods and technologies, or even revert to time-tested strategies when necessary will be the ones who come out on top.





Image of a house blueprint transitioning to 3D exterior rendering










This is exactly why we built the Outhouse CAD department with this roller coaster in mind. Many homebuilders already rely on us for renderings and interactive tools, so it only makes sense to put our 30+ years of CAD expertise to work and help with drafting services. Here’s how outsourcing your drafting to us can benefit you:

• Uniformity for the Field Crew: Our approach ensures that your plans maintain a consistent look and feel across the board, no matter who the designer is.
• Compatibility is Key: Our 2D plans integrate seamlessly with other Outhouse services or external consultants—no hassle, just smooth collaboration. 
• You Own the CAD Files: Whether you build one home or a hundred from a single set of plans, the CAD files are yours to keep. 
• Accelerated Delivery of Marketing Assets: We can produce your interactive floor plans, site maps, virtual tours, visualizers, renderings, and brochures simultaneously, allowing you to hit the market faster and more cost-effectively.







Embrace the future (or more precisely, the present) with 3D photorealistic renderings, 360-degree virtual tours, and interactive floor plans. 







If your website still sports black-and-white stick drawings and static floor plans and site maps, it’s well past time to think outside the box. Embrace the future (or more precisely, the present) with 3D photorealistic renderings, 360-degree virtual tours, and interactive floor plans. Interactive tools are far more engaging than static images—they allow homebuyers to digitally add structural options, rearrange furniture, and even take virtual walks through rooms with integrated VR hotspots. These experiences help families emotionally connect to your homes, turning casual browsers into serious buyers. Plus, interactive features are proven to increase the time visitors spend on your site, which often leads to more sales. In today’s tech-savvy market, these tools aren’t just a nice-to-have—they’re essential. Younger homebuyers, especially, love the gamified, interactive experiences.


















Outhouse.net excels at providing all the digital and print marketing assets that today’s homebuyers expect when shopping for new homes, including 3D renderings, virtual tours, visualizers, interactive floor plans, and interactive site maps for your website. And we don’t stop there—we also offer interactive kiosks, print materials, large format signage, and display options for sales offices.

Looking for more ways to expand your horizons? The International Builders Show in Las Vegas, happening February 25-27, is a fantastic place to explore the latest in construction technology and trends. If you’re attending, make sure to stop by and say hello to Outhouse principals and our OSC partner Blue Gypsy Inc. in Sales Central, West Hall W311. We’ll be sponsoring coffee and snacks throughout each day, and we’d love to meet you. All are welcome—even if you have a floor pass only!







This is what my home will look like? I was blind and now I can see! Hallelujah!


 
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—probably said by around 75% of new homeowners using interactive floor plans.








Outhouse video of site map, to interactive floor plan using furniture to scale floor planner





Buying a new home is a rollercoaster ride of emotions. From the excitement of picking out the perfect neighborhood to the dread of deciphering traditional blueprints that look like a game of Tetris gone wrong, it’s a process that could use a little less stress and a lot more fun. Enter interactive floor plans—the unsung hero of homebuying, making lives easier and dreams closer to reality.





Interactive floor plans are like a crystal ball for future homeowners. Instead of squinting at static floor plans that seem more suited for engineers than everyday folks, you get an immersive, easy-to-use tool that shows you exactly what your new home could look like. Whether it’s a 2D layout or a 3D walk-through, these plans let you explore every nook and cranny of your potential palace.







Wait, so this is what my bedroom will look like with an actual bed in it? And I still have room for a yoga mat? This is sorcery!” —probably said by every millennial buyer ever.







With features that let you zoom in and customize layouts, interactive floor plans put the power back in your hands. Suddenly, picking a home doesn’t feel like a guessing game; it feels like designing your personal dream space—without the confusion and uncertainty.





The Stress of “What Ifs”? Gone.





Happy Homeowners, man and woman hugging. Man lifts woman into the air. Boxes scattered around room ready to unpack.
Happy homeowners courtesy of Adobe Stock





Buying a home comes with a million “what if”s. What if the kitchen’s too cramped? What if the living room doesn’t fit our couch that is basically a family heirloom? Interactive floor plans kick those doubts to the curb by letting you visualize your future home in a way traditional tools never could.







I’m sorry, I can just drag and drop then resize furniture to see how it fits? I feel like a one-person moving company!” —an exasperated but thrilled first-time buyer.







Customization for the Win





Interactive floor plans are more than just pretty pictures. They’re customizable, allowing you to play around with layouts, options, and even kitchen appliances. Want an open-concept kitchen? Boom, done. Thinking about adding a home office? See exactly how it fits before committing.







I just turned my three-bedroom into a four-bedroom with an office nook, all before my second cup of coffee. Take that, HGTV!” —a suddenly confident buyer.







Not only does this customization make the process fun, but it also reduces miscommunications with builders. When you know exactly what you want, there’s no room for “I thought you meant this” moments. It’s a win-win.







It’s like visiting the model home, minus the awkward small talk with the sales agent.” —an introverted and happy new homeowner.









I was sick, and I designed my future house in my pajamas with a tissue stuffed in one nostril. Modern technology really peaked here.” —a satisfied buyer who fully recovered and is now living their best life.







Builders, Take Note: Happy Buyers = Happy Sales





Interactive Floor Plan labeled with many of the pros for both builder and buyer





For builders, offering interactive floor plans isn’t just a nice-to-have; it’s a must. Buyers are more likely to commit when they feel confident in their choices. And nothing boosts confidence like being able to see, tweak, and explore your home before it even exists. Since the first IFP was created decades ago, Outhouse.net is leading the charge, helping builders provide these tools that make buyers swoon.





Conclusion: The Homebuying Hero We Deserve





Interactive floor plans aren’t just about convenience—they’re about transforming the homebuying journey into something exciting and stress-free. They bring clarity to the chaos and turn dream homes into tangible realities. And hey, if you’re lucky, they might just save you from buying a house with a kitchen island that’s one cupboard short of perfect.







Thanks to interactive floor plans, I found my dream home and avoided a layout disaster. Now I’m just wondering if they can help with furniture shopping, too.”—a relieved new homeowner and soon-to-be dedicated IKEA customer.







Head Shot of Outhouse Partner Stuart Platt


Stuart Platt, Managing Partner at Outhouse LLC restructured his 25+ year company to an Office Optional (OffOp) business model in 2018. Stuart’s version of the OffOp model enabled the company of nearly 40 employees to downsize its physical office from 14k sf to 6k sf. Based in Phoenix, local employees desiring to work in the office for a few days, weeks or months can reserve any open desk whenever they want. The remaining employees work from home, fulltime across 10 different states and counting. Schedule time to talk with Stuart at IBS by emailing him at StuartP@outhouse.net.









Want to work smarter, not harder? The Outhouse/Blue Gypsy Coffee Station in Sales Central has just what you need: 
• Coffee and snacks to improve hustle
• Relaxation to improve recall 
• A chance to schedule time with your favorite Home Builder Digital Assets Expert, Kevin Weitzel, here :
https://calendly.com/kevin-weitzel/sales-central-meeting




Navigating Labor and Supply Chain Issues in Home Building


 
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Challenges Faced by an Aging Construction Worker Due to Delayed Retirement Age and Physical Strain. Concept Retirement Age, Physical Strain, Aging Workers, Construction Challenges, Delayed Retirement generated using AI by Anastasiia on Adobe Stock
Aging Construction Worker Image Generated by AI for Adobe Stock










The home building industry is facing some rough seas. Labor shortages and supply chain disruptions are rocking the boat, messing with project timelines and profits. The industry lost a ton of construction jobs during the pandemic – over a million, in fact. Things have picked up, but the homebuilding industry was still short almost half a million workers at the end of 2023. And it’s not just finding people; getting materials is a headache too. Construction costs have jumped by almost 40% since 2020, and supplies take forever to show up on site. It used to take under 7 months to build a typical house, but now it’s over 8 – all thanks to these problems.  





This isn’t just a temporary storm; it’s a whole new weather pattern for home builders. Builders might want to adjust their sails if they want to stay afloat. In this post, we’ll dive into what’s causing these issues, how they’re affecting the industry, and what can be done about it. Plus, we’ll look at how Outhouse can help builders work smarter, not harder.





Where Have All the Workers Gone?





The labor shortage is a big problem with deep roots. One reason is the “silver tsunami” – experienced workers are retiring, and not enough young folks are stepping up to take their place. For every five retirees, the home building industry only gets about two new workers. That gap is getting wider and wider, leaving home building high and dry, especially for skilled trades. Across the U.S., the construction industry has about 8.3 million construction workers, with 3.4 million in home building, but it’s not enough. A whopping 65% of builders can’t find enough finish carpenters. This drives up labor costs and throws off schedules. To put it in perspective, the industry needed over half a million extra workers in 2024 just to keep up. This is even worse than the shortage during the housing boom back in the mid-2000s, even though fewer homes are being built now. Something has to give!  





Image courtesy of CanvaPro





So, why aren’t young people interested in construction?





    

  • College Craze: Many young people think a college degree is the only ticket to success, so they’re not going to trade schools.
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  • Tough Job: Construction can be tough on the body and sometimes dangerous, which doesn’t appeal to everyone.
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  • Competition: Other industries like manufacturing are also scrambling for workers, so everyone isl fighting over the same talent pool.
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Supply Chain Snags





The pandemic really showed the world how fragile our supply chains are. Closed borders, factories shutting down, and transportation issues created a real mess, making it hard to get materials and driving up prices. It didn’t help that everyone started panic-buying, which made things even worse .  





Lumber prices went through the roof. Appliances, windows, and doors were like gold dust. Projects got delayed, and costs went up all around.  





Even though the pandemic is mostly behind us, the supply chain is still tangled. The war in Ukraine, high energy costs, and ongoing shipping problems are keeping things unpredictable. Some companies are turning to tech to help, using things like “control towers” to track materials and adjust to changes quickly.  





close up architect showing new house project with tablet, empty land plot background generated by AI for Adobe Stock
Tablet computer showing new build generated by AI for Adobe Stock





Strategies for Success





Builders should consider being proactive to navigate these challenges. Here are some strategies that can help:





Finding and Keeping Skilled Workers





    

  • Invest in the Future: Builders can create apprenticeship programs and on-the-job training to bring in new talent and keep our current workers sharp. Some industry groups like the Home Builders Institute (HBI) and Lowe’s Foundation are putting money into training programs to get more people into the trades. Programs like The House That She Built work to educate young people about the opportunities available in the building industry. 
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  • Cast a Wider Net: Look beyond the usual places to find workers. Reach out to women, veterans, and people who were formerly incarcerated. Partnering with community groups and schools can help us connect with potential employees.  
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  • Show Appreciation: To keep good workers, consider offering competitive pay, offer great benefits, and give them chances to grow. Think health insurance, retirement plans, paid time off, and opportunities for promotions.  
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  • Embrace Technology: Technology can help do more with fewer people. This includes things like automation, prefabrication, and digital tools for managing projects . By investing in technology, home builders can make jobs more efficient and appealing.  
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Getting Needed Materials





    

  • Team Up with Suppliers: Strong relationships with suppliers are key to getting needed materials on time. Open communication and working together can help everyone in the supply chain anticipate problems and find solutions.  
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  • Don’t Put All Your Eggs in One Basket: Have backup plans. Find new suppliers and consider using different materials if current suppliers run into shortages or hike up prices.  
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  • Plan Ahead: Ordering materials in advance and keeping enough on hand can help avoid delays and price swings.  
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Working Smarter, Not Harder





    

  • Simplify Choices: One way to ease the strain on the supply chain is to offer fewer product choices, sticking with materials that are readily available .  
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  • Package Deals: Offering pre-selected material packages can make things easier for everyone and ensure that everything works together.  
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  • Order Early: For important things like windows ordering them six months ahead of time and storing them can prevent delays. This takes some planning and space, but it can be worth it.  
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  • Speak Up: Advocate for policies that can help fix supply chain problems. This includes supporting efforts to increase production of things like electrical transformers.  
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How Outhouse Can Help





Outhouse.net has some great tools that can help home builders work more efficiently and deal with labor and supply chain issues. By outsourcing your drafting to Outhouse, you can save money and get top-notch expertise .  





Here’s a quick look at what we offer:















Here’s how these tools can help:





    

  • Less Rework: Accurate plans mean fewer errors and less time and money wasted on fixing mistakes.
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  • Clearer Communication: IFPs and other visual tools help everyone understand the plan, preventing confusion and delays.
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  • Smoother Operations: Outhouse products help streamline the design and construction process, making things more efficient.
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Riding the Wave





The labor shortage and supply chain disruptions are tough challenges, but home builders can overcome them. By investing in the workforce, building strong relationships with suppliers, using technology wisely, and taking advantage of tools like those offered by Outhouse, home builders can weather this storm and continue building quality homes efficiently and profitably.


Design Inspiration: The High Line, NYC


 
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Bring Your Home Designs to Fruition at Outhouse





Sculpture by NYC artist Danny Cole.





Have you ever stumbled upon a place so unexpected and exhilarating that it floods your mind with creative ideas and inspiration? That’s exactly what I experienced on a recent trip to New York City while exploring the High Line, an elevated linear park built on a former rail line. This isn’t just any public park; the High Line is a unique blend of art, architecture, and urban design. Stretching 1.45 miles through Manhattan’s West Side it offers stunning views of the city’s skyline and showcases some of its most innovative buildings.





Iconic Architectural Landmarks





From the elevated perch, high above the crowds, the view of iconic buildings, like the Empire State Building, is astonishing. Here are a few of the wonderful buildings you see along the way:





    

  • The Eleventh (BIG): Designed by the Bjarke Ingels Group, this striking complex features two twisting towers at 76 Eleventh Avenue. Known for its bold geometry and expansive glass walls, The Eleventh offers panoramic views and a modern twist on traditional skyscraper aesthetics​.
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The Eleventh – designed by the Bjarke Ingels Group.





    

  • 520 West 28th Street (Zaha Hadid Architects): A hallmark of contemporary design, this building is noted for its curving metallic façade and futuristic appeal. It is one of the last projects by the legendary architect Zaha Hadid, making it a significant landmark on the High Line​.
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Condo designed by Zaha Hadid.





    

  • Chelsea Market: Originally a factory for the National Biscuit Company, this historic building now serves as a vibrant market with various food vendors and shops. The High Line runs through the building, showcasing its blend of old and new architectural elements​.
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The High Line making it’s way through Chelsea Market.





    

  • 10 Hudson Yards (Coach Building): This skyscraper marks the northern terminus of the High Line and is a central part of the Hudson Yards development, a massive urban revitalization project often compared to Rockefeller Center in scale and impact​.
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10 Hudson Yards building in the distance.





Unique Experiences and Sights





Walking along the High Line offers more than just architectural wonders. The park itself is a showcase of landscape design, featuring over 500 species of plants. Areas like the Gansevoort Woodland and the Washington Grasslands offer serene green spaces amidst the urban hustle​





Gansevoort Woodland





The High Line also functions as an outdoor art gallery. With installations like Paola Pivi’s “You know who I am” and Nina Beier’s “Women & Children,” the park provides a continuous rotation of thought-provoking art that enhances the visitor experience​.





Mural by renowned Brazilian street artist Eduardo Kobra.





Although some people don’t love these, beauty is in the eye of the beholder and I found “The Vessel,” and a whimsical sculpture by artist Danny Cole to be quite entertaining as well.





The Vessel – centerpiece of Hudson Yards. This interactive sculpture was imagined by British designer Thomas Heatherwick.





What’s The Connection Here to Home Building?





Wherever you find inspiration for new homes, whether it be the High Line in Manhattan, an out-of-this-world experience elsewhere, or a simple walk in the neighborhood park, Outhouse, the outsource hub for home builders, can help bring your wildest ideas to fruition. Give us a sketch on a napkin, and our architectural team will produce a full set of construction documents.





While plans are in progress, our rendering team will meticulously craft your 3D exterior and interior elevations, virtual tours, and visualizers. Our interactive team works their magic to build digital tools like interactive floor plans and interactive site maps that will engage your homebuyers. We can also coordinate digital assets with your web designer including industry experts Blue Tangerine, Bokka Group, Group Two, Meredith Communications, and Adlanta Creative,





All of this can be accomplished simultaneously in a compressed timeline bringing your homes to market faster, and increasing your ROI. 





The juxtaposition of old and new is striking. The iconic Empire State Building in the background.





Conclusion





The High Line is a testament to New York City’s ability to innovate and adapt, transforming an old rail line into a vibrant public space that seamlessly blends nature, art, and architecture. Whether you’re an architecture enthusiast or just looking for a unique urban experience, the High Line offers a fascinating journey through some of the city’s most captivating sights.





If you visit the High Line, or anywhere else that inspires some fresh design ideas, draw a quick sketch, and send it over to Outhouse.  We will take it from there to bring your idea to life!