Offering outstanding home plans is one of the most fundamental requirements of a successful home building business. Business writers and academics alike constantly refer to price and product as two of the cornerstones for success in any business. In this section, I will discuss the individual components that determine whether a plan is perceived as outstanding or just another “nice house.”
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New Year – New Front Door!
“There’s a new front door, and it’s online.” This quote from new home sales expert Kerry Mulcrone of Kerry and Co., on changes in the buying process, sums up how much the world has evolved in less than a year. The significant shift to online new home sales was the main topic of discussion at home builder marketer Meredith Oliver’s January Builder Town Hall.