Knowing your core audience is critical to marketing. Although you may find some crossover, the Dodge Ram Truck fan is probably not the same as the Fiat 500 enthusiast. The same holds true for home builder brands.
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Rules of Engagement
In Antarctica, the rule of engagement is – bring on the penguins! Rules of engagement apply to home builders as well. To sell homes, you need to engage home buyers.
10 Lessons Ted Lasso Would Have for the Home Building Industry
This Fall, “Believe” wore me down. I had been hearing about Ted Lasso for two seasons. As a person that isn’t into watching sports, I wasn’t interested in a show about a football (soccer) team. But references were everywhere.
CRAFTING GREAT OKRs – Part Two
Following our discussion on characteristics and tips for creating effective OKRs in part one, we are now ready to begin the process of crafting great OKRs. Anyone can be an OKR rock star. Here’s how…
3 CRAFTING GREAT OKRs – Part One
Having explored the basics of OKRs and prepared for the OKR journey, we are now ready to craft great OKRs. OKRs are comprised of three components – 1) Objectives, 2) Key Results, and 3) Initiatives. Let’s begin!
PREPARING FOR THE OKR JOURNEY
Ready to get started with OKRs? Part one of our blog series discussed why your company might want to adopt OKRs. Our second post is all about planning. As with any new venture, a little preparation goes a long way in ensuring successful implementation.