“Learning never exhausts the mind.” We love this quote from Leonardo da Vinci. And learning from experts and peers is the objective of the Home Builder Digital Marketing Summit, a two-day, action-packed, educational event!
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Education Sessions We’re Digging at IBS 2022
With the International Builders Show (IBS) in Orlando only a week away (Feb 8-10), we wanted to give a quick overview of some of the great educational sessions presented by Outhouse, industry partners, clients, and friends.
10 Lessons Ted Lasso Would Have for the Home Building Industry
This Fall, “Believe” wore me down. I had been hearing about Ted Lasso for two seasons. As a person that isn’t into watching sports, I wasn’t interested in a show about a football (soccer) team. But references were everywhere.
Managing Effectively With OKRs
To execute successfully and take your performance to the next level, regular and disciplined reviews of OKR results must become part of your operating rhythm and cadence of your corporate culture.
Driving OKR Alignment
Although OKRs mandate a significant amount of autonomy as teams develop their OKRs, the key to overall corporate success is connection and alignment.
Capturing the Picture-Perfect Moment
Photos of picture-perfect moments, often referred to as Kodak moments, generate an emotional response, inspiring us, amazing us, and even moving us to buy a new home.
CRAFTING GREAT OKRs – Part Two
Following our discussion on characteristics and tips for creating effective OKRs in part one, we are now ready to begin the process of crafting great OKRs. Anyone can be an OKR rock star. Here’s how…
3 CRAFTING GREAT OKRs – Part One
Having explored the basics of OKRs and prepared for the OKR journey, we are now ready to craft great OKRs. OKRs are comprised of three components – 1) Objectives, 2) Key Results, and 3) Initiatives. Let’s begin!
Pants Optional – Episode Three: Policy Updates
Clients complained they could hear children in the background of a call. After 2020, that complaint no longer exists.
PREPARING FOR THE OKR JOURNEY
Ready to get started with OKRs? Part one of our blog series discussed why your company might want to adopt OKRs. Our second post is all about planning. As with any new venture, a little preparation goes a long way in ensuring successful implementation.
INTRODUCING OKRS
Why a series of blog posts about Objectives and Key Results, or OKRs? After all, aren’t OKRs just a goal-setting methodology? Well, yes, kind of, but more than that, they are a strategy-to-execution tool. This first post will share how the best companies use OKRs to create focus, alignment, contribution, and velocity.
Pants Optional – Episode Two: The Mindset Commute
Before working from home my daily 16-mile commute in Phoenix, Arizona was 23-minutes each way. Other employees ranged from a few minutes away to several driving over an hour each way. Regardless of the time, nobody complained about adding their commute time back in their lives, but after a while, many people discovered there was a downside.
Facing a Challenge? An OKR Might Solve It
I moved to downtown Phoenix last year for the view and big-city feel. The 19-story Stewart Apartments offers sweeping views of the Valley, and a rooftop pool. It also comes with some issues unique to downtown living, one being parking. As I think about the situation, I realize this is the perfect opportunity to implement Objectives and Key Results (OKRs).
Creating Great Plans
Offering outstanding home plans is one of the most fundamental requirements of a successful home building business. Business writers and academics alike constantly refer to price and product as two of the cornerstones for success in any business. In this section, I will discuss the individual components that determine whether a plan is perceived as outstanding or just another “nice house.”
Pants Optional – Episode One: Where Do I Start?
Pants Optional is a series focused on advice to company Owners, Managers, and Employees on how to be successful in a Work-From-Home business model. Episode One: Where Do I Start?
New Year – New Front Door!
“There’s a new front door, and it’s online.” This quote from new home sales expert Kerry Mulcrone of Kerry and Co., on changes in the buying process, sums up how much the world has evolved in less than a year. The significant shift to online new home sales was the main topic of discussion at home builder marketer Meredith Oliver’s January Builder Town Hall.
Growing Sales with Bitmojis – a Lesson for Home Builders from Ralph Lauren
How resilience, agility, and focusing on what matters most lead to success in both retail and in home building. Thoughts on a webinar featuring Patrice Louvet, President & CEO of Ralph Lauren.
From Income Tax Accounting to Web Design: Navigating Career Shifts and New Opportunities
During the global pandemic, many of us found ourselves reevaluating our career paths, seeking new opportunities, and embracing change in unexpected ways. My journey from being an income tax accountant to venturing into the realms of web design and social media coordination is a testament to the transformative power of adaptation and seizing new avenues… [Read More]
Tackling the Home Building Labor Shortage
Workforce development: One of the greatest challenges facing the home building industry in recent years. But the tides may be turning. A look at two innovative organizations making progress – She Built Foundation, and the Home Building Academy.
Optimizing the Design-Market-Sell Continuum: Tips for Home Builders – Part 2
In the dynamic world of homebuilding, a term that often echoes through the corridors of innovation is “value engineering.” It is also at the heart of our design-market-sell philosophy. Join us as we explore Outhouse’s holistic approach.
Optimizing the Design-Market-Sell Continuum – Tips for Home Builders – Part 1
As the 2024 NAHB International Builders Show gears up to roll out the red carpet this week, it’s the perfect backdrop for a little fireside chat on elevating your home building game.
What a Move to Small Town America Taught Me About the Marketing Potential of Small Volume Builders
Being a smaller builder with a limited budget doesn’t mean you have to settle for an inferior online marketing program. If you prioritize digital marketing and invest a bit upfront, you’ll likely recoup the costs with the sale of just one or two homes.
From Clicks to Community: Mastering Visitor Engagement Using Your Home Site Blog
Alright, buckle up because we’re diving into the wild world of website success! Hey, you’ve decked out your website with new site maps and floor plans. That’s step one. You’re off to a great start! You’re imagining the floodgates of customers, right? Well, hold on to your blueprint! It’s a bit more intricate than that…. [Read More]